Resellr Premium Digest — Edition #9

Good morning. This week we tracked 4,595 listings across all three categories, with 1,487 confirmed sales and an overall sell rate of 32.4%. The average sold price sits at £19.32, but that number hides a lot. Pull designer out of the equation and the picture looks very different, so let me break it down properly.

Womenswear is the clear category of the week. With 3,541 listings and 1,287 sales, it delivered a 36.3% sell rate at an average of £10.47 per item. Volume is doing the heavy lifting here. It is not glamorous, but it is consistent, and consistency is what builds a profitable reselling operation.

Menswear is the dark horse. Only 575 listings, 176 sold, 30.6% sell rate. Those numbers look unremarkable until you see that the average days to sell is 0.6. That is not a typo. Menswear items are selling in under a day on average this week, faster than any other category. The average sold price of £12.27 is also ahead of womenswear. If you are not already running menswear alongside your main category, you are leaving quick, clean margin on the table.

Designer sits in a category of its own, literally and strategically. A 5.0% sell rate sounds terrible. It is, in volume terms. But the average sold price of £529.29 means every sale carries serious weight. Cartier and Stone Island are leading the charge, and both are selling in under a day. The challenge with designer is always sourcing. You are not going to find a Cartier bracelet at a car boot. But if you have access to auction houses, estate sales, or high-end Facebook Marketplace, the data this week says verified designer sells fast when priced right.

The cross-category story this week is activewear. Lululemon in womenswear at 64.3% sell rate. Gymshark in menswear at 80.0%. Polo Ralph Lauren in menswear at 87.5%. These are not coincidences. We are heading into summer, schools break up in late July, and buyers are actively putting together warm-weather wardrobes. Activewear and smart casual are both moving. Source both where you can.

For womenswear, the priority brands right now are Lululemon, Never Fully Dressed, and Adanola. Lululemon at 64.3% is exceptional for a category where 36% is the average. Never Fully Dressed is at 50.0% and sells in under eleven days. Adanola at 87.5% is the hidden gem of the category. Pick up any clean Adanola sets, leggings, or bralettes you find. The summer party season is coming and NFD's occasion dresses will continue to sell well into July.

For menswear, your sourcing focus should be Polo Ralph Lauren and Gymshark. Polo Ralph Lauren at 87.5% and selling in 0.3 days is about as close to guaranteed as reselling gets. Pick up polo shirts, rugby shirts, and sweatshirts whenever you find them in good condition. Gymshark at 80.0% is performing in line with the activewear trend across both genders. Source gym sets, shorts, and hoodies. Both brands are common enough to find in charity shops and car boot sales, but they move fast so list the moment you get home.

For designer, the data points to Cartier and Stone Island as the names worth pursuing if you have the sourcing access. Stone Island at a £750 average and selling in 0.2 days is extraordinary. Jackets, knitwear, and anything with the badge should be purchased on sight at the right price. Cartier at £800 average is harder to source, but estate sales and reputable auction houses are worth monitoring. Chanel and Louis Vuitton both have lower sell rates but their averages are still strong enough to justify the hunt.

Looking at where to allocate your sourcing budget across the next few weeks, I would split it roughly 60% womenswear, 30% menswear, 10% designer opportunity buys. Womenswear gives you the volume and the consistency. Menswear gives you the speed and slightly higher per-item return. Designer is a bonus when it appears, not a strategy to build your week around unless you already have specialist sourcing routes.

One final note. The brands sitting at 0% this week include Burberry, Bottega Veneta, Celine, Chloé, and Carhartt. Avoid all five for now. Either supply is outstripping demand, or buyers are being very selective on condition and pricing. Neither situation is one you want to walk into with your capital.

Womenswear delivered a 36.3% overall sell rate this week against a total of 3,541 listings, making it the clear category leader. The story is volume combined with brand diversity. Buyers are active across price points, from a £24.56 Lululemon set to a £71.67 Hobbs blazer, and the breadth of demand is what gives womenswear its edge over the other two categories right now.

The brands driving performance are Lululemon at 64.3%, Adanola at 87.5%, and Never Fully Dressed at 50.0%. Lululemon and Adanola confirm that activewear is the dominant trend in the category this week, with buyers clearly building out summer fitness and athleisure wardrobes. Never Fully Dressed at a £38.00 average and 50.0% sell rate is a strong performer for occasion dressing, and with summer events and weddings filling up calendars, that demand is not going anywhere for the next several weeks. Lucy & Yak at 42.9% and Hobbs at 42.9% round out a top five that covers casual, workwear, and occasion, showing genuine breadth.

For sourcing, the priority is clean Lululemon leggings, bra tops, and define jackets in sizes 8 to 14 UK. Adanola co-ord sets are your hidden gem pick. They are still findable in charity shops and at reasonable prices on Facebook Marketplace bundles, and they are selling at nearly nine in ten listings. Never Fully Dressed midi dresses and wrap styles in prints are the occasion-wear pick. Hobbs is still worth grabbing when you find it cheaply, particularly tailored pieces, but note the 13.4 average days to sell means you need to price correctly from day one rather than expecting a quick flip.