Resellr Premium Digest — Edition #7

Good morning. This week's data covers 4,595 listings across womenswear, menswear, and designer, with 1,486 confirmed sales and a 32.3% overall sell rate at an average sold price of £18.81. There is a lot to unpack here, so let me give you the honest cross-category picture before we get into specifics.

Womenswear is the clear volume engine this week. With 3,541 listings and a 36.3% sell rate, it is comfortably ahead of the other two categories on both scale and velocity. The average sold price sits at £10.47, which is modest, but at 9.4 average days to sell, stock is moving through quickly enough to make the maths work. If you are sourcing at £1 to £3 per item from charity shops or car boot sales, womenswear is still your most reliable weekly income stream.

Menswear tells a different story. Just 575 listings, but a 30.6% sell rate and an average sold price of £12.27. What stands out most is the average days to sell: 0.6 days. That is not a typo. Menswear is practically selling on the day it is listed. That kind of velocity matters enormously for cash flow. The category is undersupplied relative to demand, which means resellers who are willing to dedicate sourcing time to menswear are operating with far less competition than womenswear. If you are sleeping on menswear, this data is a strong argument to wake up.

Designer is its own world entirely. A 4.8% sell rate sounds alarming, but the average sold price of £519.70 means even a handful of successful sales per month can dwarf the returns from dozens of womenswear transactions. The challenge is sourcing. Designer pieces at genuine resale margins are rare, and the listings data reflects that difficulty: 479 listings, only 23 confirmed sales. This is a category for resellers who have already built authentication knowledge and a sourcing network. If you are newer to reselling, designer is worth learning, but it should not be your primary focus right now.

Across all three categories, one pattern jumps out clearly: activewear is on fire. Lululemon in womenswear is posting a 64.3% sell rate at £24.56 average. Gymshark in menswear is at 80.0% with 4 from 5 sold. This is not a coincidence. We are heading into summer, and buyers are actively kitting themselves out for outdoor runs, gym sessions, and holiday activities. If you spot Lululemon or Gymshark at a car boot or in a charity shop, buy it without hesitation.

The Ralph Lauren family is another cross-category signal worth noting. Polo Ralph Lauren in menswear is the standout performer of the entire dataset this week, with an 87.5% sell rate at £17.28 average and just 0.3 days to sell. Ralph Lauren in womenswear is posting 71.4% at £17.69. Both are accessible at charity shops, both sell fast, and both are well understood by buyers. This brand cluster should be a consistent target in your sourcing routine regardless of which category you focus on.

For womenswear sourcing, the priority brands right now are Lululemon, Never Fully Dressed, Lucy & Yak, and Hobbs. Never Fully Dressed is hitting 50.0% at £38.00 average, which is a strong margin on a brand you can regularly find in larger charity shops. Hobbs at 42.9% and £71.67 average is your highest-value womenswear play this week. Focus on dresses and occasionwear pieces, as the summer wedding and garden party season will drive demand over the coming weeks.

For menswear, the message is simple: source Polo Ralph Lauren, Gymshark, and Umbro wherever you find them. Umbro is posting a 66.7% sell rate and is the kind of brand that appears regularly at car boots and in charity shop rail dumps. With average days to sell under one day across the entire menswear category, the risk of sitting on stock is very low. Menswear deserves a bigger slice of your sourcing budget than most resellers currently give it.

For designer, Cartier and Stone Island are the two brands producing real results this week. Cartier at £800.00 average and Stone Island at £750.00 are high-stakes plays, but if you have access to reliable sourcing channels for either, they warrant prioritisation. For resellers newer to designer, Chanel is worth learning: 10.4% sell rate at £441.86 average is achievable, and Chanel pieces appear in charity shops often enough to make it a learnable niche.

Looking ahead to the next several weeks, here is how I would allocate sourcing effort. Spend roughly 60% of your sourcing time on womenswear, focusing on occasionwear and activewear ahead of summer events and school holidays. Put 30% into menswear, specifically polo shirts, sportswear, and casual summer pieces from Ralph Lauren, Gymshark, and Umbro. Reserve 10% for designer if you have the knowledge, or redirect that budget into premium womenswear brands like Hobbs and Never Fully Dressed if you do not. The summer season rewards resellers who stock up early. Start now.

Womenswear posted a 33.2% sell rate on new listings this week, making it the category of the week by a clear margin. The volume numbers back this up: 1,287 confirmed sales from 3,541 listings, with an average sold price of £10.47 and items moving in 9.4 days on average. What drove this performance is a combination of seasonal timing and strong brand-level demand. Buyers are actively shopping for summer wardrobes, and the womenswear category on Vinted is absorbing that demand at pace.

The brand performance within womenswear is particularly telling. Lululemon stands out as the week's momentum pick: 64.3% sell rate, £24.56 average, and just 1.8 days to sell. That is near-menswear velocity in a category that typically moves slower. Never Fully Dressed hit an impressive 50.0% sell rate at £38.00 average, and Lucy & Yak came in at 42.9% and £35.67. Hobbs is the highest-value womenswear brand in the top 15 overall, with a 42.9% sell rate and a £71.67 average sold price. That figure reflects strong demand for smart occasionwear, and with summer parties and outdoor events filling up diaries, that demand is not going away soon.

For sourcing, the womenswear priorities are clear. Activewear from Lululemon is the fastest mover, so grab it whenever you see it regardless of whether it is leggings, sports bras, or tops. For higher-value plays, target Hobbs dresses and blazers in charity shops, particularly in affluent areas where donations tend to skew towards quality occasionwear. Never Fully Dressed and Lucy & Yak both appear regularly enough in larger charity shops to be reliable finds. Jaded London is worth picking up too: 33.3% sell rate and £62.50 average is a solid return for a brand that often ends up donated by younger sellers clearing out their wardrobes.