Resellr Premium Digest — Edition #14

Good morning. This week we tracked 5,168 listings across all three categories, with 1,652 confirmed sales and an overall sell rate of 32.0%. The average sold price across the board sits at £21.98, but that figure hides a huge spread, from sub-£10 Hush tops in womenswear all the way to £850 CELINE pieces in designer. The real story this week is in the comparison between categories, so let's get into it.

Womenswear is the volume engine. At 3,733 listings and 1,358 sales, it accounts for roughly 72% of all tracked inventory and 82% of all sales. The sell rate of 36.4% is strong, and the average days-to-sell of 9.1 is perfectly acceptable for the price point. At an average of £10.64 per sale, margins depend entirely on sourcing cost. If you are paying £2 to £4 at a charity shop or car boot, you are doing well. If you are paying £6 to £8, the numbers get tight. Womenswear rewards volume and speed. The resellers winning here are the ones moving lots of items quickly, not hunting for big single-item wins.

Menswear is the category of the week and honestly it deserves the title. The 34.2% sell rate is only slightly behind womenswear, but the average sold price of £12.47 is meaningfully higher, and the average days-to-sell of 0.9 days is extraordinary. Items listed in menswear are selling in under a day on average. That is a fundamentally different dynamic. Fewer listings, less competition, faster turnover. For resellers thinking about where to allocate sourcing time right now, menswear is the most efficient use of your hours per pound of profit.

Designer is the outlier, as always. A 4.9% sell rate sounds alarming, but the average sold price of £548.94 changes the conversation entirely. One Stone Island designer piece at £750 or one CELINE bag at £850 is equivalent to 70 to 80 womenswear transactions. The average days-to-sell of 1.3 is also surprisingly fast, which tells you that when designer items do sell, they sell to buyers who are ready to commit. The challenge is sourcing at a price that leaves margin. If you are finding genuine designer at car boots or Facebook Marketplace bundles from sellers who do not know what they have, the returns can be exceptional. But the floor is almost zero activity for brands like Burberry, Bottega Veneta, and Christian Louboutin this week, so selectivity is critical.

The cross-category pattern that jumps out most clearly this week is activewear. Lululemon is posting a 71.4% sell rate in womenswear. Gymshark is at 66.7% in menswear. AYBL is at 83.3% in womenswear. Under Armour is at 58.3% in menswear. This is not a coincidence. We are heading into summer, schools break up in mid-July, and people are thinking about outdoor exercise, festivals, holiday fitness routines, and general summer activity. Activewear sourced now will be landing in buyers' hands at exactly the right moment. Charity shops, particularly those near gyms or in suburban areas, are your best bet. Condition is everything here, so inspect seams and waistbands carefully.

For womenswear specifically, Lululemon, AYBL, and Never Fully Dressed are your priority picks. NFD summer dresses and co-ords are particularly relevant right now. The brand has a strong following for holiday and occasion dressing, and at a 50.0% sell rate and £38.00 average, there is real margin available if you source at £5 to £10. Hobbs is also interesting at 42.9% and £71.67 average, but the 13.4 days-to-sell means you need patience and a bit more working capital tied up.

For menswear, the brands to prioritise are Polo Ralph Lauren, Montirex, Umbro, and Stone Island. Polo Ralph Lauren at 77.8% sell rate and £17.28 average is your safest volume pick. Umbro shirts, shorts, and vintage tracksuits are sourcing targets for car boots and sports charity shops right now. Montirex at 60.0% is a brand that younger UK buyers are actively hunting and it still flies under the radar of most resellers, which keeps charity shop prices low.

For designer, be very selective. Focus on Stone Island and CELINE if you can find them. Avoid Burberry and Bottega Veneta entirely this week based on the data. The 0.0% sell rates there are a clear signal to hold off unless you find something genuinely exceptional at an exceptional price.

Sourcing priorities for the weeks ahead, by category: In womenswear, target activewear, summer dresses, and occasion pieces. In menswear, target sportswear, polo shirts, and branded shorts for summer. In designer, stay disciplined and only move on clean, authenticated pieces from brands with demonstrated sales velocity. The overall market is healthy. The opportunity is in knowing exactly where to put your time.

Menswear posted the strongest performance this week and the numbers back it up convincingly. A 34.2% sell rate across 764 listings, with an average sold price of £12.47 and an astonishing average days-to-sell of just 0.9 days. That last figure is the one to focus on. In practical terms, items listed in menswear are selling the same day or the following morning. That kind of velocity means less time managing listings, fewer relisting cycles, and faster cash flow. Compared to womenswear's 9.1 days-to-sell, menswear is operating in a completely different gear.

The brands driving this performance are Polo Ralph Lauren at 77.8% sell rate, Montirex at 60.0%, Under Armour at 58.3%, and Umbro at 57.1%. Polo Ralph Lauren is the standout. Seven out of nine listings sold, averaging £17.28 per item. For a brand that turns up regularly in charity shops and car boots, often priced at £2 to £5, that is a consistent and reliable margin. Umbro is worth particular attention right now. Vintage Umbro, especially branded shorts, training jackets, and football shirts from the 1990s and early 2000s, is genuinely popular with a specific buyer cohort that is very active on Vinted. Stone Island menswear, separate from the designer-category Stone Island listings, achieved a 40.0% sell rate at £55.00 average, confirming that properly described, well-photographed Stone Island pieces in the menswear category sell reliably.

For sourcing right now, focus on breathable fabrics and sporty silhouettes. Men's polo shirts, lightweight tracksuits, branded shorts, and performance tops are all moving quickly. The summer social calendar, including barbecues, festivals like Glastonbury on the horizon and the wider summer festival season, and general warm-weather socialising, is pushing buyers toward exactly these item types. Charity shops near sports centres and in suburban locations often have a stronger menswear rail than the high street charity chains, and that is where the Polo Ralph Lauren, Under Armour, and Stone Island finds tend to surface.