Resellr Premium Digest — Edition #14

Good morning. Let me give you the full picture across all three categories this week, because there are some sharp contrasts worth paying attention to before you plan your sourcing weekend.

Across the board, the market is active. We tracked 5,735 listings, 1,877 confirmed sales, and an overall sell rate of 32.7% at an average sold price of £25.53. That is a healthy baseline. But the category breakdown tells a more nuanced story, and where you allocate your sourcing time this weekend could make a real difference to your July returns.

Menswear is the standout category this week. A 39.7% sell rate, an average sold price of £13.15, and an average of just 1.1 days to sell. That last number is the one to focus on. Items are moving in just over a day on average. That is not browsing, that is buyers with intent. Menswear was also named Category of the Week based on a 38.4% sell rate on items listed this specific week, which means the momentum is current, not historical. If you have been sleeping on menswear, now is the time to wake up.

Womenswear is solid and should not be ignored. A 37.0% sell rate on 3,924 listings with 1,451 sales is genuinely impressive volume. The average sold price of £10.46 is lower than menswear, and items take 8.8 days to sell on average, so the cash cycle is slower. However, womenswear is far easier to source in volume at UK charity shops and car boots. The sheer number of listings means there is more competition, but the top-performing brands are still converting well above average.

Designer is a different proposition entirely. A 5.7% sell rate sounds alarming until you look at the average sold price: £553.53. The maths is straightforward. One Tiffany & Co. piece at £760 does more work than 70 womenswear items at £10.46. Designer also moves quickly when it sells: an average of 1.7 days. The risk is that most Designer inventory sits. The bottom five brands this week all posted a 0.0% sell rate. Balmain, Bottega Veneta, Burberry, Chloé, and Christian Louboutin moved nothing. If you are holding any of these, rethink your pricing strategy or consider moving them on.

Now for the cross-category patterns worth noting. Stone Island appears in both the combined top 15 in Designer (£750 average, 9.1% sell rate) and separately in Menswear (£55 average, 40.0% sell rate). This tells you something useful: authenticated Stone Island at designer price points is a slow burn, but mainline Stone Island menswear pieces at accessible prices are flying. If you find Stone Island at a charity shop, price it confidently in the £40 to £70 range and it will likely sell within a day or two.

Activewear is strong across categories. Lululemon in womenswear hit a 71.4% sell rate. Umbro in menswear hit 80.0%. Polo Ralph Lauren in menswear hit 72.7%. Buyers are actively looking for activewear and sportswear right now, which makes sense heading into summer. Source it wherever you find it.

For womenswear, your sourcing priorities should be Lululemon, Lucy & Yak, and Never Fully Dressed. These three brands are all converting above 50.0% sell rate. Hush and AYBL are your hidden gems this week: small sample sizes, but 100.0% and 83.3% sell rates respectively. Keep an eye out in charity shops for Hush linen pieces and AYBL gym sets in particular. Hobbs is performing well at 42.9% and tends to be very findable in suburban charity shops.

For menswear, Umbro is your priority source. 80.0% sell rate on 10 listings is a real signal. Football training kits, vintage tracksuits, England retro gear. Summer is approaching and there is a football culture moment building ahead of the season. Polo Ralph Lauren at 72.7% is another strong pick. Reiss at 60.0% means any Reiss blazer, shirt, or trouser you find at a reasonable price is worth picking up.

For Designer, concentrate on the liquid brands. Tiffany, Cartier, Omega, and Chanel are all selling within two days on average. Saint Laurent and CELINE are taking three to four days, which is still fast for designer. Avoid Balmain, Burberry, Chloé, Christian Louboutin, and Bottega Veneta completely until sell rates recover. Your sourcing budget in this category should go exclusively toward jewellery and watches right now, not shoes or ready-to-wear.

Sourcing priority by category this weekend: menswear first, womenswear activewear second, designer jewellery and watches third. List menswear immediately for the fastest turnover. Stage womenswear listings across the week to avoid flooding your profile. Designer pieces can take a few days to photograph properly, so get sourcing done now and list carefully.

Menswear had a genuinely strong week. A 39.7% overall sell rate and a 38.4% sell rate on items listed this specific week tells you buyers are active right now, not just clearing old stock. The average days to sell of 1.1 is the lowest across all three categories by a significant margin. Items are being listed and sold the same day or the next morning. That speed is rare and valuable.

The brands driving this are telling. Umbro posted an 80.0% sell rate on 10 listings at an average of £18.63. That is a brand you can reliably source at car boot sales and charity shops for under £3 and turn around in a day for meaningful profit. Polo Ralph Lauren hit 72.7% on 11 listings at £16.37 average. Reiss reached 60.0%. Stone Island is at 40.0% with an average sold price of £55.00, which is your highest-value menswear opportunity. These are not niche or hard-to-find brands. Umbro, Polo Ralph Lauren, and even Reiss turn up regularly in the right charity shops.

For sourcing, think about what men wear in summer and what they buy in the lead-up to it. Lightweight Reiss shirts and chinos, Polo Ralph Lauren polos and Oxford shirts, Umbro training kits and retro tracksuits. Stone Island is worth picking up at any price up to £25 in charity shops. The combination of fast turnover and solid average prices makes menswear the most efficient use of sourcing time this week, especially if you are working with limited hours.