Resellr Premium Digest — Edition #12

Good morning. This week we tracked 4,691 listings across all three categories and recorded 1,558 confirmed sales, giving an overall sell rate of 33.2% at an average sold price of £19.15. That is a solid market, but the numbers look very different depending on where you are playing. Let me break it down.

Menswear is the standout category this week. A 40.7% sell rate with an average sold price of £12.80 and an average of just one day to sell. That last number is the one to pay attention to. When items are selling in a single day, buyers are active, competition is lower than you might expect, and pricing power is firmly with the seller. Menswear represents only 575 of the 4,691 listings tracked, which is 12.2% of total inventory, yet it punches well above its weight. This is an underlisted category and that imbalance is an opportunity right now.

Womenswear sits at a 35.7% sell rate with 3,637 listings and an average sold price of £10.59. The volume is high, the competition is real, but so is the demand. Items take 9.4 days on average to sell, which is slower than menswear but still commercially viable. The stronger performers in womenswear are clustering around two groups: mid-market occasion wear and activewear. Hobbs, Never Fully Dressed, and Lululemon all appear in the top 15, and the gap in sell rates between those three is instructive. Lululemon moves fastest at 64.3%, Never Fully Dressed sits at 50.0%, and Hobbs at 42.9%. All three are worth your sourcing time, but for different reasons.

Designer is a different game entirely. The 5.0% sell rate looks alarming at first glance, but the average sold price of £529.29 changes the maths completely. Cartier is averaging £800 per sale. Dior is averaging £975. These are not volumes plays, they are margin plays. If you are sourcing designer and you know your authentication basics, the reward per sale is transformative. The challenge is sourcing quality, not selling it. When something genuine lands, it sells in under a day on average.

The cross-category pattern worth noting this week is the strength of activewear. Lululemon is the third fastest-selling brand in womenswear. In menswear, Gymshark has an 80.0% sell rate and Under Armour sits at 60.0%. Buyers across both genders are actively shopping fitness and athleisure right now, and with summer hitting and the school summer holidays beginning in mid-July, that appetite is not going away. Source activewear across both categories wherever you find it.

Another cross-category pattern is the premium casualwear cluster. Ralph Lauren and Polo Ralph Lauren together dominate menswear in a way that no single brand dominates womenswear. Polo Ralph Lauren has an 87.5% sell rate at £17.28 average, and Ralph Lauren itself sits at 43.8%. If you are at a car boot or charity shop and you spot Ralph Lauren menswear in good condition, buy it without hesitation. The sell-through data is as convincing as it gets.

For womenswear sourcing priorities heading into summer, focus on three areas. First, occasion wear for the festival and wedding guest season: Never Fully Dressed midi dresses, Hobbs smart-casual pieces, and Jaded London going-out tops. Second, lightweight activewear: Lululemon leggings and shorts and Adanola sets. Third, vintage-label pieces in summer colourways, which are consistently selling at 46.2% with an average of £31.17.

For menswear, the sourcing priority is clear: Ralph Lauren in all its forms, Gymshark, and Umbro. Umbro is having a strong moment, likely driven by football-adjacent summer interest and the ongoing retro sportswear trend. Source polo shirts, vintage football shirts, and lightweight tracksuits. These sit at the intersection of multiple active trends.

For designer, be selective and patient. The bottom five this week includes Burberry, Chloé, Celine, and Bottega Veneta, all at 0.0% sell rates. That does not mean they are bad brands, it means pricing and condition expectations are very high and current supply may be outpacing demand at these price points on Vinted. Stick to Cartier, Stone Island, and Chanel if you are active in this category. Stone Island in particular bridges designer and premium menswear and benefits from demand in both directions.

Time and budget allocation recommendation for this week: if you have a sourcing run planned, weight roughly 50% of your budget toward menswear, 35% toward womenswear, and 15% toward designer. Menswear is selling fastest, has the lowest listing competition, and has the clearest brand signals. Do not abandon womenswear, the volume is too large to ignore, but be brand-specific. And on designer, only buy what you can authenticate with confidence.

Menswear earned Category of the Week with a 40.7% sell rate across 575 tracked listings, the highest sell rate of any category and nearly five percentage points above the overall market average of 33.2%. What makes this week's data particularly striking is the speed. The average days to sell in menswear is 1.0, compared to 9.4 in womenswear and 1.0 in designer. Menswear is matching designer for speed but at accessible price points and with a fraction of the sourcing complexity. For a category that accounts for just 12.2% of total listings, this sell-through performance signals genuine undersupply.

The brands driving this performance are a tight group with very consistent signals. Polo Ralph Lauren led with an 87.5% sell rate across 8 tracked listings, averaging £17.28 per sale. Gymshark posted an 80.0% sell rate at £10.75 average. Umbro came in at 66.7% and Under Armour at 60.0%. These four brands span different subcategories but share one thing: they are all sitting at the intersection of casual, sporty, and recognisable. Buyers on Vinted UK shopping menswear are not hunting for obscure labels, they want familiar brands at fair prices, and the data shows they are finding and buying them quickly.

For sourcing, the priority items are Polo Ralph Lauren polo shirts and knitwear, Gymshark training shorts and t-shirts, Umbro tracksuits and vintage football-adjacent pieces, and Under Armour base layers and training tops. Men's charity shop rails are often overlooked by resellers who focus heavily on womenswear. That oversight is your advantage. Menswear rails at charity shops tend to be less picked over, and with sell rates like these, the margin for error on sourcing cost is wide.