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This week's cross-category briefing
Good morning. Let me give you the full picture across all three categories this week, because the contrast between them is sharper than usual and it tells you exactly where to focus your sourcing budget right now.
Across 4,691 listings tracked, 1,558 confirmed sales at a 33.2% overall sell rate and an average sold price of £19.15. On the surface that looks solid. But break it down by category and you see three very different stories.
Menswear is the standout performer this week. A 40.7% sell rate, an average sold price of £12.80, and an average of just one day to sell. That last number is remarkable. Items are not sitting. They are moving within 24 hours of listing, which tells you demand is outstripping supply on Vinted UK right now. This is your highest-priority category for sourcing.
Womenswear is the volume engine. 3,637 listings, 1,300 sales, a 35.7% sell rate, and an average sold price of £10.59. It takes longer to sell (9.4 days on average) but the sheer number of transactions makes it the backbone of most resellers' weekly revenue. The category is healthy. It is not flashy this week, but it is reliable and the right brands are performing strongly.
Designer is a different beast entirely. A 5.0% sell rate sounds alarming but the average sold price is £529.29. The maths still works, provided you are buying right. Cartier is clearing at £800 average, Stone Island at £750, and when items do sell, they are selling in under a day. This category rewards specialist knowledge and patience. If you do not have both, the capital risk is real.
Let me walk through each category and what you should be doing right now.
On menswear, the story is activewear and polo shirts. Polo Ralph Lauren is selling at an 87.5% sell rate at £17.28 average. Gymshark at 80.0% and £10.75. Under Armour at 60.0%. With June now here and temperatures climbing, men are refreshing their casual and gym wardrobes. School summer holidays begin in late July. Men buying ahead for holidays, festivals, and weekend wear are your customer right now. Source polo shirts, lightweight tops, and gym kit at every opportunity. Charity shops in commuter towns and car boot sales are your best hunting grounds for these. Pay up to £3 for Ralph Lauren polos, up to £2 for Gymshark. Your margins at those buy prices are strong.
On womenswear, Never Fully Dressed at 50.0% sell rate and Lululemon at 64.3% are your two priority brands this week. Lululemon is particularly interesting because it sells fast (1.8 days average) at £24.56. That is close to menswear speed. The activewear theme runs across both categories right now and that is a meaningful signal. Source Lululemon leggings, shorts, and bras wherever you find them. Hobbs and Jaded London are both performing at over 33% sell rate but taking 13+ days to sell. They are worth sourcing but price them right from the start rather than starting high and reducing. With summer garden parties, weddings, and end-of-year school events coming up through June and July, smart occasion wear and colourful summer dresses will move well. Target Hobbs, Phase Eight, and Never Fully Dressed specifically.
On designer, the clearest advice is to be selective. Burberry, Celine, Bottega Veneta, and Chloé have zero sales this week. That does not mean they will never sell, but it means they are not moving right now and your capital will be tied up. Cartier, Stone Island, and Chanel are the only three worth serious attention. Stone Island in particular is interesting for summer: lightweight overshirts, short-sleeve jerseys, and the compass badge bucket hats all resell strongly as warmer weather arrives. If you spot Stone Island at a car boot or charity shop, buy it. The 16.7% sell rate at £750 average is exceptional for the risk involved.
The cross-category pattern I want to flag is activewear. Lululemon in womenswear, Gymshark and Under Armour in menswear, Adanola and AYBL as hidden gems in womenswear. Activewear is running hot across the board right now. If you see a good activewear piece from any of these brands, the data says buy it. This is not a coincidence. It reflects June gym sign-ups, the start of outdoor exercise season, and holiday prep. That demand will remain strong through July.
For sourcing priorities this week, rank your time as follows. Menswear first, especially polo shirts and gym kit. Womenswear activewear second (Lululemon, Adanola, AYBL). Womenswear occasion wear third (Never Fully Dressed, Hobbs, summer dresses). Designer fourth and only if you have the capital and the knowledge to authenticate. Avoid designer brands with zero sell rates entirely.
One more thing on budget allocation. If you are spending, say, £100 on sourcing this week, I would put £50 into menswear, £35 into womenswear, and no more than £15 into designer unless you have a specific, authenticated find. The sell speed in menswear means your capital turns over faster. That is the best place to be right now.
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