Resellr Premium Digest — Edition #11

Resellr Premium Digest — Edition #11

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The complete cross-category briefing
1 June 2026
Edition #11
Womenswear
35.7%
sell rate
£10.59 avg · 9.4d
Menswear
40.7%
sell rate
£12.8 avg · 1.0d
Designer
5.0%
sell rate
£529.29 avg · 1.0d
This week's cross-category briefing

Good morning. Here is your full cross-category breakdown for the week ending 1 June 2026. We tracked 4,691 listings and confirmed 1,558 sales, giving an overall sell rate of 33.2% at an average sold price of £19.15. That headline number is solid, but the real story this week is in how differently the three categories are performing, and what that means for where you should be putting your time and money right now.

Let's start at the top. Menswear is the clear standout this week. A 40.7% sell rate across 575 listings, with an average sold price of £12.80 and an average days-to-sell of just one day. That is exceptional velocity. Items are not sitting around. Buyers in menswear are decisive this week, and that speed matters because it protects your capital. You list it, it sells, you reinvest. The compounding effect of that rhythm over a summer of sourcing is significant.

Womenswear is doing well too. At 35.7% sell rate across 3,637 listings it is the volume engine of the operation. Average sold price is lower at £10.59 and items take 9.4 days on average. That is fine. The category carries more listings, more competition, and more price sensitivity. But the right brands are converting well, and with summer occasions approaching, the timing is good for dresses, lightweight co-ords, and occasionwear.

Designer is a different animal entirely. A 5.0% sell rate sounds alarming, but the average sold price of £529.29 tells you everything you need to know. These are high-ticket, low-volume transactions. One Cartier piece at £800 does more for your weekly revenue than selling eighty womenswear items at £10. Designer is not struggling, it is just illiquid by nature. The buyers are there, they are just fewer and more specific.

Across all three categories, one theme stands out: activewear is strong everywhere. Lululemon is converting at 64.3% in womenswear. Gymshark hit 80% in menswear. Adanola and AYBL are both above 83% sell rates in womenswear. This is not a coincidence. June and July are peak fitness motivation months for a lot of shoppers, gyms are busy, and people are thinking about their bodies and how they want to look on holiday. If you see quality activewear in a charity shop this week, you buy it. Full stop.

For womenswear specifically, the brands to prioritise right now are Lululemon, Never Fully Dressed, and Lucy & Yak. Never Fully Dressed is at 50% sell rate with an average price of £38. That is a brand people are actively searching for in the run-up to summer parties, weddings, and holidays. Lucy & Yak dungarees and wide-leg trousers in linen or cotton blends are a reliable staple for British summer weather, and they hold price well. Hobbs is converting at 42.9% with an average of £71.67, which makes it one of the best margin brands in the womenswear category this week. Hobbs dresses and blazers show up in charity shops regularly. Do not walk past them.

For menswear, Polo Ralph Lauren is your anchor brand. 87.5% sell rate, average of £17.28, and selling in 0.3 days. That is essentially instant. At car boots and charity shops, polo shirts and rugby shirts from Ralph Lauren in good condition are worth buying at up to £6 to £8 and listing at £18 to £22. Umbro is performing well too at 66.7%, which is interesting timing given Euro 2028 is now two years out but England fixtures and domestic football are keeping retro sportswear in conversation. Gymshark hoodies, joggers, and shorts in menswear are selling fast.

For designer, focus your attention on Cartier and Stone Island this week. Cartier is converting at 20% with an average of £800, and Stone Island at 16.7% with an average of £750. Both are selling in under half a day. The key issue with designer is authentication and sourcing. If you are not buying from trusted sellers on Facebook Marketplace or established car boot regulars, the risk of counterfeits is real. Be careful, be selective, and when you do find genuine pieces, price them confidently.

One cross-category pattern worth flagging: heritage sportswear is showing up in multiple categories. Umbro in menswear, vintage sportswear labels in womenswear, and even Stone Island sitting at the intersection of sportswear and designer. There is a consistent appetite for clothes with history and cultural weight, which bodes well heading into summer when retro sports aesthetics peak alongside festival season.

For sourcing priorities this week and into the coming weeks, here is how I would allocate effort. Spend roughly 50% of your sourcing time and budget on menswear. The sell speed alone justifies it. Spend 35% on womenswear, concentrating on occasionwear, activewear, and established mid-market brands. Allocate the remaining 15% to designer only if you have trusted sourcing channels and confidence in authentication. Casual designer browsing is unlikely to pay off. Strategic designer sourcing absolutely can.

The summer window is now open. Weddings, festivals, garden parties, and holidays are driving buying decisions. Source accordingly.

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Cross-Category Leaderboard
Top 15 brands across all categories
Ranked by composite score · Updated weekly
S
CA
1. Cartier
Designer
20.0%sell rate £800.0avg sold 0.3dto sell
 
S
ST
2. Stone Island
Designer
16.7%sell rate £750.0avg sold 0.2dto sell
 
S
CH
3. Chanel
Designer
10.4%sell rate £441.86avg sold 0.9dto sell
 
S
GU
4. Gucci
Designer
6.0%sell rate £625.0avg sold 2.9dto sell
 
S
LO
5. Louis Vuitton
Designer
6.7%sell rate £558.67avg sold 0.5dto sell
 
S
DI
6. Dior
Designer
3.8%sell rate £975.0avg sold 1.2dto sell
 
S
BA
7. Balenciaga
Designer
5.9%sell rate £550.0avg sold 0.9dto sell
 
A
8. Hobbs
Womenswear
42.9%sell rate £71.67avg sold 13.4dto sell
 
A
YV
9. Yves Saint Laurent
Designer
5.9%sell rate £500.0avg sold 0.4dto sell
 
A
JA
10. Jaded London
Womenswear
33.3%sell rate £62.5avg sold 13.4dto sell
 
A
NE
11. Never Fully Dressed
Womenswear
50.0%sell rate £38.0avg sold 10.8dto sell
 
A
12. Lululemon
Womenswear
64.3%sell rate £24.56avg sold 1.8dto sell
 
A
LU
13. Lucy & Yak
Womenswear
42.9%sell rate £35.67avg sold 8.0dto sell
 
A
PO
14. Polo Ralph Lauren
Menswear
87.5%sell rate £17.28avg sold 0.3dto sell
 
A
15. Vintage
Womenswear
46.2%sell rate £31.17avg sold 11.1dto sell
 
Category of the Week
Menswear
Strongest performer this week at 40.7% sell rate on new listings

Menswear posted a 40.7% sell rate this week across 575 listings, with items selling in an average of just one day. To put that in context, womenswear takes 9.4 days on average and has a sell rate 5 percentage points lower. Menswear buyers are shopping with intent right now, and the category is rewarding resellers who have the right stock listed.

The brands driving this performance are clear. Polo Ralph Lauren led the way with an 87.5% sell rate across 8 listings, averaging £17.28 per sale and selling in 0.3 days. If you listed a Ralph Lauren polo on a Monday morning, it was gone by Monday afternoon. Gymshark followed at 80% sell rate with an average of £10.75, and Under Armour converted at 60% with an average of £12.20. Umbro at 66.7% is also worth noting given it is a brand you can still find cheaply in charity shops and at car boots. The common thread is sportswear and casual heritage brands. Men shopping on Vinted right now are looking for gym-ready pieces and classic casuals, not formal or workwear.

For sourcing, the priority is polo shirts, rugby shirts, and lightweight hoodies from Ralph Lauren and Polo Ralph Lauren in sizes M to XL. These are the most reliably sourced men's brands in UK charity shops. In activewear, Gymshark shorts, joggers, and full-zip hoodies are your targets, ideally in neutral colourways like black, grey, and navy. Umbro tracksuits and retro football shirts in decent condition are worth picking up at under £4 and listing at £12 to £18. The category is moving fast enough right now that turn-around time is minimal, which means you can compound your sourcing runs into real weekly volume.

Price Intelligence
Sell rates by price bracket
Per-category comparison
Under £532.1% overall
W 34.0% · M 36.7% · D 5.3%
£5 – £1038.4% overall
W 36.7% · M 53.0% · D 10.0%
£10 – £2039.7% overall
W 39.8% · M 39.1% · D None%
£20 – £3532.6% overall
W 30.5% · M 39.8% · D None%
£35 – £5031.7% overall
W 30.8% · M 34.4% · D None%
Over £5011.2% overall
W 31.4% · M 19.2% · D 4.8%
Hidden Gems
Flying under the radar across all categories
2 picks per category
Adanola Essential Fitted Leggings
Adanola · Womenswear
Adanola Essential Fitted Leggings
87.5% sell rate
Adanola sold 7 out of 8 listings this week at an average of £12.57, giving it an 87.5% sell rate. These are exactly the kind of low-cost-to-source, fast-moving activewear items that make a sourcing run worthwhile. Charity shops near gyms or university areas are your best bet for picking these up under £3.
Target: £3 Avg sold: £12.57
AYBL Balance Seamless Sports Bra and Legging Set
AYBL · Womenswear
AYBL Balance Seamless Sports Bra and Legging Set
83.3% sell rate
AYBL converted at 83.3% this week with an average sold price of £16.60. It is a brand that sits just below Gymshark in brand recognition but well above fast fashion in buyer loyalty. Sets sell better than separates, so if you find a matching set in a charity shop, keep it together and price accordingly.
Target: £3 Avg sold: £16.6
Polo Ralph Lauren Short Sleeve Polo Shirt
Polo Ralph Lauren · Menswear
Polo Ralph Lauren Short Sleeve Polo Shirt
87.5% sell rate
87.5% sell rate, £17.28 average, and selling in 0.3 days. This is the most reliable men's brand in the current data by a significant margin. A polo shirt in good condition, bought for £4 to £6 at a charity shop, listed at £18 to £22, is about as clean a transaction as reselling gets right now.
Target: £3 Avg sold: £17.28
Gymshark Crest Hoodie
Gymshark · Menswear
Gymshark Crest Hoodie
80.0% sell rate
Gymshark hit 80% sell rate this week at an average of £10.75. Hoodies and joggers in black or grey move fastest and are easy to photograph well. This is a brand where condition matters a lot, so check carefully for pilling or fading before you buy.
Target: £2 Avg sold: £10.75
The Avoid List
Bottom 10 brands across all categories
Don't tie up your cash or rail space here
1.
Bottega Veneta Designer
Zero sales this week despite listings, suggesting the Vinted UK buyer base is not yet comfortable spending at Bottega Veneta price points without the trust infrastructure of an authenticated platform.
0.0%sell rate £422.0avg price
2.
Burberry Designer
Zero sell rate this week, which is a consistent pattern for Burberry on Vinted UK where buyer concern over counterfeits suppresses demand even for genuine pieces.
0.0%sell rate £643.33avg price
3.
CELINE Designer
No sales recorded this week, and CELINE's buyer base tends to shop on Vestiaire Collective or Depop rather than Vinted, making it a poor fit for the platform.
0.0%sell rate £500.29avg price
4.
Carhartt Menswear
Zero sell rate this week, which is surprising but may reflect oversupply on the platform right now, so hold off relisting or sourcing more until the data improves.
0.0%sell rate £23.7avg price
5.
Chloé Designer
Zero sales this week and Chloé suffers the same platform authentication trust issue as other designer labels on Vinted, making it hard to convert at realistic prices.
0.0%sell rate £630.43avg price
6.
Christian Louboutin Designer
A 3.8% sell rate with an average price of £975 means Dior is technically selling but the conversion is so low and the sourcing risk so high that it is not worth pursuing unless you have a very confident, verified source.
0.0%sell rate £629.73avg price
7.
Dolce & Gabbana Designer
5.9% sell rate and heavy counterfeit risk on any platform makes Balenciaga a high-effort, low-reward category for most resellers without specialist authentication knowledge.
0.0%sell rate £562.82avg price
8.
Fendi Designer
6.0% sell rate means 94 out of every 100 Gucci listings are not selling, and the counterfeit concern on Vinted UK makes buyers hesitant even when the item is genuine.
0.0%sell rate £1052.5avg price
9.
Forever 21 Womenswear
6.7% sell rate and the platform's lack of formal authentication makes it difficult to command fair prices for genuine LV pieces, leaving money on the table compared to dedicated resale platforms.
0.0%sell rate £3.6avg price
10.
Free People Womenswear
33.3% sell rate is not terrible, but at an average of £62.50 with 13.4 days to sell, your capital is tied up for nearly two weeks, which makes it a slow-burn brand that competes poorly with faster-moving alternatives right now.
0.0%sell rate £30.81avg price
The Week in Deltas
Cross-category market health
All categories combined
Overall sell rate
33.2%
Avg sold price
£19.15
Listings tracked
4,691
The trajectory: Menswear is the strongest category by sell velocity this week, converting at 40.7% with items selling in under a day, while womenswear holds steady on volume at 35.7% across a much larger listing pool. Designer remains a specialist play: low sell rates mask high average prices, but the gap between top-performing designer brands and the rest is widening, with Cartier and Stone Island pulling away from the broader designer pack.
Seasonal Early Warning System
Summer Sourcing Calendar: What to Buy Before July
Based on current data trends and UK calendar
The next eight weeks cover peak summer selling across all three categories. Occasionwear demand in womenswear, activewear in menswear, and lightweight designer pieces will all peak in July. Source now while charity shops are still being restocked with spring clearouts and before other resellers catch up.
Week of 8 JuneWomenswear: Never Fully Dressed printed midi dresses for summer weddings and garden parties
Week of 15 JuneMenswear: Polo Ralph Lauren polo shirts and rugby shirts ahead of summer casual demand
Week of 22 JuneWomenswear: Lululemon and AYBL activewear as summer fitness motivation peaks
Week of 29 JuneMenswear: Gymshark shorts and T-shirts for peak summer gym season
Week of 6 JulyWomenswear: Hobbs and Lucy & Yak occasionwear as Wimbledon and summer events drive smart casual demand
Week of 13 JulyDesigner: Stone Island lightweight overshirts and jackets as buyers plan autumn wardrobes early
Week of 20 JulyMenswear: Umbro retro football shirts ahead of pre-season fixtures and summer football interest
Week of 27 JulyWomenswear: Vintage and festival-ready co-ords as August bank holiday weekend shopping begins
This week's cross-category deep dive
Activewear, Heritage Sportswear, and Occasionwear: How Summer 2026 Is Playing Out Across All Three Categories
By James

The Summer Market in One Number

Activewear: The Cross-Category Story of the Week

Heritage Sportswear: From Menswear to Designer

Read the full guide on the web →

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