Resellr Intelligence Womenswear — Edition #2
This Week's Womenswear Briefing
The data from this week is clear and encouraging. Across 3,253 tracked listings, 1,102 confirmed sales produced a 33.9% overall sell rate and an average sold price of £10.68. That is a solid baseline, but the standout story is at the top of the brand table. Lululemon is posting a 66.7% sell rate with an average sold price of £26.13, shifting in just two days. FatFace is hitting a 60.0% sell rate at £10.79 average. Shorts are the leading item type this week with a 56.3% sell rate and an average sold price of £8.68, selling in under eight days. The market is already moving into summer mode, and the sourcing window to capitalise on that shift is right now.
Looking ahead to late June and into July, demand for warm-weather womenswear is going to accelerate. Festivals, holidays, summer weddings, and the school summer holidays all land in this window. Resellers who stock up on the right items at charity shops and car boots this weekend and next will be perfectly placed when search volume spikes. Swimwear is already at a 40.3% sell rate averaging £9.55 sold, and that number will climb as we move deeper into June. Summer dresses, linen tops, shorts, and holiday activewear are the categories to prioritise right now.
For sourcing, the brands to hunt are Lululemon, Adanola, Ralph Lauren, and Boden. A Lululemon legging or sports bra at a charity shop for £3 to £5 should sell for £24 to £28 on Vinted within two days based on current data. That is a margin most resellers would take all day. Adanola is the hidden gem of the week with an extraordinary 85.7% sell rate at £10.00 average, meaning six of every seven listed pieces sold. Pick these up at car boots or Facebook Marketplace bundle clearances for £1 to £3 each. Ralph Lauren is posting a 71.4% sell rate at £17.69 average, and polo shirts, lightweight blouses, and summer knits in Ralph Lauren regularly appear at M&S and Next charity donations. Pay up to £4 and you are still looking at a strong return.
Boden is performing brilliantly for a mid-market brand, with a 45.5% sell rate and £19.35 average sold price. Boden buyers are loyal and search specifically. Linen trousers, printed midi dresses, and cotton blouses in good condition are the items to target. Check Age UK, British Heart Foundation, and Oxfam shops in suburban and market-town locations, where Boden turns up most consistently. Pay no more than £3 to £4 per piece and you have a clean margin at £18 to £20 sold. Mint Velvet is also worth watching, at a 40.0% sell rate and £15.25 average, particularly floaty blouses and occasion dresses that suit the summer wedding season.
The brands to avoid this week are equally clear. PrettyLittleThing has an 8.3% sell rate, meaning roughly one in twelve pieces sells. At a £6.19 average price, the maths simply do not work once you factor in postage and Vinted fees. Nobody's Child may look tempting at a £22.00 average price, but a 20.0% sell rate means you will be sitting on stock for weeks. Leave both on the shelf. Bonmarché and Papaya are even worse, with sell rates of 10.0% and 17.6% respectively and average prices that leave almost no margin. Discipline on what you pick up is what separates profitable resellers from ones with a spare room full of dead stock.
The sections below break all of this down further. You will find a brand-by-brand gem guide, specific listing tips, an early warning on what is about to peak, and the deep dive guide for this week covering summer sourcing in detail. Everything is tied to the numbers, so you can make sourcing decisions with confidence.
Brand Leaderboard
| # | Brand | Sell Rate | Avg Sold | Days |
|---|---|---|---|---|
| 1 | Lululemon | 66.7% | £26.13 | 2.0d |
| 2 | Vintage | 41.7% | £26.8 | 13.0d |
| 3 | COS | 36.4% | £24.75 | 8.1d |
| 4 | Boden | 45.5% | £19.35 | 10.8d |
| 5 | FatFace | 60.0% | £10.79 | 17.8d |
| 6 | Vintage Dressing | 41.2% | £15.0 | 10.5d |
| 7 | adidas | 50.0% | £12.35 | 16.2d |
| 8 | Mint Velvet | 40.0% | £15.25 | 10.3d |
| 9 | Gymshark | 66.7% | £7.98 | 9.1d |
| 10 | Levi's | 41.7% | £11.6 | 10.5d |
Item Type Breakdown
| Type | Sell Rate | Avg Sold | Days |
|---|---|---|---|
| Shorts | 56.3% | £8.68 | 7.7d |
| Swimwear | 40.3% | £9.55 | 11.8d |
| Activewear | 38.5% | £9.1 | 14.5d |
| Jackets & Coats | 37.6% | £14.14 | 11.4d |
| Jeans & Trousers | 35.4% | £9.78 | 9.6d |
| Tops & Blouses | 34.4% | £7.14 | 9.3d |
| Skirts | 32.0% | £8.2 | 9.0d |
| Dresses | 28.6% | £13.73 | 8.5d |
| Knitwear | 27.7% | £10.93 | 10.2d |
Price Intelligence
| Bracket | Sell Rate | Listed | Sold |
|---|---|---|---|
| Under £5 | 32.0% | 1147 listed | 367 sold |
| £5 – £10 | 34.6% | 928 listed | 321 sold |
| £10 – £20 | 37.6% | 628 listed | 236 sold |
| £20 – £35 | 28.9% | 266 listed | 77 sold |
| £35 – £50 | 32.3% | 96 listed | 31 sold |
| Over £50 | 29.3% | 92 listed | 27 sold |
Hidden Gems
The Avoid List
| # | Brand | Sell Rate | Reason |
|---|---|---|---|
| 1 | PrettyLittleThing | 8.3% | An 8.3% sell rate means roughly one in twelve pieces sells, and at a £6.19 average price there is no margin left after fees and postage. |
| 2 | Bonmarché | 10.0% | A 10.0% sell rate combined with a £5.70 average price makes this one of the worst risk-to-reward propositions in the current data. |
| 3 | Urban Outfitters | 10.5% | Buyers on Vinted expect charity shop prices for Urban Outfitters but the 10.5% sell rate shows most are not willing to pay even those. |
| 4 | Papaya | 17.6% | A 17.6% sell rate at a £2.85 average means you would need to shift huge volume just to cover your sourcing time, which is not realistic. |
| 5 | Nobody's Child | 20.0% | The £22.00 average price looks attractive until you see the 20.0% sell rate, meaning four out of five listed pieces are sitting unsold. |
| 6 | Source Unknown | 20.0% | Fast fashion with poor resale longevity and buyers who will always find cheaper on the platform. |
| 7 | no brand | 20.0% | Ultra-low average price and low sell rate together make this a waste of shelf space and listing time. |
| 8 | Dorothy Perkins | 20.0% | An older, declining brand with low search volume and a buyer base that is not active on Vinted UK. |
| 9 | Wallis | 20.0% | The brand's Vinted presence is dominated by overpriced listings that depress buyer confidence across all price points. |
| 10 | George at ASDA | 20.0% | Premium positioning does not translate to Vinted sell rates, leaving resellers with expensive dead stock and long wait times. |
Market Health
The market moved 520 confirmed sales this week against 768 new listings, which means supply is outpacing demand slightly at the macro level but the top brands are bucking that trend sharply. The 33.9% overall sell rate is healthy, and the two-day median sell time for Lululemon signals a genuinely hot category in activewear. Summer item types are accelerating, with shorts at a 56.3% sell rate leading all categories, suggesting the seasonal shift is already well underway.
Seasonal Early Warning
The UK school summer holiday begins in mid to late July and Glastonbury weekend falls in late June, which together create the strongest demand window of the year for lightweight womenswear, festival pieces, and holiday-ready clothing. Swimwear is already at a 40.3% sell rate and rising. Resellers who source linen, printed midi dresses, shorts, and swimwear now will be listing into peak demand rather than chasing it.
| Week | What to Source |
|---|---|
| Week of 2 June 2026 | Shorts and lightweight cotton tops from Boden, FatFace, and Seasalt |
| Week of 9 June 2026 | Festival-ready printed dresses and denim cut-offs, any brand in good condition |
| Week of 16 June 2026 | Swimwear from Boux Avenue, M&S, and Fat Face, listed ahead of Glastonbury weekend |
| Week of 23 June 2026 | Linen trousers and midi skirts for summer weddings and garden parties |
| Week of 30 June 2026 | Holiday activewear, Lululemon, Adanola, and Gymshark, as buyers pack for abroad |
| Week of 7 July 2026 | Full summer holiday wardrobing: beach cover-ups, sundresses, and sandal-friendly trousers |
The Summer Sourcing Playbook: Six Brands to Chase at Charity Shops Right Now Before Demand Peaks
Why the next four weeks are the most important sourcing window of the summer
The data this week is telling a very specific story. Shorts are selling at a 56.3% sell rate. Swimwear is at 40.3%. Activewear is at 38.5%. These are not numbers you see in February or October. The market has shifted into summer mode, and the buyers who are purchasing on Vinted right now are doing so with a purpose: a holiday in a few weeks, a festival at the end of June, a summer wedding in July. The resellers who source the right stock this weekend and next will be listing into that demand at exactly the right moment. Those who wait will be competing with a wall of new listings when it is already too late to take advantage. This guide covers six brands in detail, including what to buy, what to pay, what to list it for, and how to write the listing. All figures are drawn from this week's Vinted UK data across 3,253 tracked womenswear listings.
Lululemon: the premium activewear floor that still delivers
**Lululemon** is the single best-performing brand in this week's dataset. A 66.7% sell rate, an average sold price of £26.13, and a median time to sell of just two days. Those three numbers together are almost unheard of for a brand with any meaningful volume. Eight of twelve tracked listings sold. The items to focus on are Align high-rise leggings and the Define jacket. The Align legging is Lululemon's most searched product on Vinted UK and consistently achieves £22 to £30 depending on colourway and condition. Black and dark navy sell fastest. The Define jacket, a lightweight performance zip-up, regularly sells for £20 to £28. Both items appear in charity shops, though infrequently. When they do appear, they are often priced at £4 to £8 by shops that know the brand has value but are not tracking Vinted prices in real time. Pay up to £8 for a Lululemon legging in good condition. Pay up to £6 for a Define jacket. List at £24.99 and £22.99 respectively. Use the brand name in the first three words of your title, include the style name if visible on the label, and photograph the waistband tag clearly. Buyers authenticate through label photos, so show them what they need to see.
Adanola: the activewear hidden gem with an 85.7% sell rate
**Adanola** is the standout hidden gem in this week's data. An 85.7% sell rate, with six of seven listed pieces sold, at an average of £10.00. For context, the overall market sell rate this week is 33.9%. Adanola is selling at more than two and a half times the market average. The brand's strength is its minimalist, clean-line aesthetic that photographs well and appeals to buyers in their twenties and thirties who shop the brand new but are happy to buy secondhand. Essential ribbed cycling shorts and oversized boxy tees are the best-performing item types. Neutral colourways, off-white, slate grey, and dusty brown, sell faster than brights. Adanola is less common in charity shops than established high-street brands, but it turns up regularly in Facebook Marketplace activewear bundles, often mixed in with Gymshark and Adidas pieces where the seller has not separated it out. Pay £1 to £3 per piece in a bundle. List cycling shorts at £9.99 and tees at £8.99. Titles should include "Adanola", the item type, the size, and the colourway.
Boden: the mid-market brand that over-delivers at £19.35 average
**Boden** sits fourth in the overall brand table this week with a 45.5% sell rate and an average sold price of £19.35, moving in under eleven days. Five of eleven tracked listings sold. For a brand you can still find regularly at charity shops in market towns and affluent suburbs, that is an exceptional return. Boden buyers are a specific, loyal audience. They search by brand and they know what they are looking for. Linen trousers, printed cotton midi dresses, and Breton-stripe tops are the three item types that appear most frequently in completed sales. Sizes 10 to 16 sell fastest. The brand's prints are distinctive, so even if the label is faded, experienced Boden buyers often recognise the fabric and pattern. Age UK, British Heart Foundation, and Oxfam branches in market towns and commuter belt areas are your best sourcing grounds. Pay no more than £4 per piece. List linen trousers at £17.99 and midi dresses at £19.99. In your listing description, mention the fabric content because Boden buyers care about linen and cotton. Include the original retail price in the description if you can find it on the Boden website.
Ralph Lauren: reliable premium returns at 71.4% sell rate
**Ralph Lauren** womenswear is performing excellently this week, with a 71.4% sell rate, five of seven pieces sold, and an average sold price of £17.69. Summer is prime time for Ralph Lauren because lightweight polo shirts and cotton knit jumpers are exactly what buyers are looking for as warm weather arrives. Polo shirts in pastel colourways, particularly pink, mint, and pale blue, are the strongest summer performers. Cotton knit jumpers in navy or cream also sell quickly, particularly in sizes 8 to 14. The key quality check is the polo pony embroidery. If it is fraying or discoloured, buyers will flag it and you will field offers rather than full-price sales. Charity shops in areas with golf clubs, sailing clubs, or equestrian facilities are disproportionately good for Ralph Lauren. Pay up to £5 for a polo shirt in excellent condition. List at £15.99 to £17.99. Use "Ralph Lauren" as the first two words of your title. Mention the colourway because buyers search for specific colours in polo shirts.
Sourcing shortcut: the bundle buy strategy for activewear
Facebook Marketplace is full of activewear bundles listed at £10 to £20 that contain a mix of Gymshark, Adanola, AYBL, and Adidas pieces. The sellers are usually clearing out after a wardrobe sort and have not separated individual brand values. A £15 bundle containing two Gymshark leggings, one Adanola tee, and two generic pieces can return £35 to £45 on Vinted when listed individually. Message sellers to ask for more photos before committing. Look for bundles where the photos show recognisable Gymshark and Adanola labels clearly. Ignore bundles where everything looks like Shein or ASOS.
Gymshark: the high-volume earner at 66.7% sell rate
**Gymshark** is the reliable workhorse of the activewear category. A 66.7% sell rate, eight of twelve pieces sold, and an average sold price of £7.98. It moves faster than AYBL and at higher volume, which makes it a consistent weekly income source rather than a premium flip. Flex leggings and Energy seamless sports bras are the most searched item types. Black, charcoal, and dark green sell fastest. Avoid overly branded or logo-heavy pieces because Gymshark's most recent buyer base prefers the cleaner aesthetic of the newer collections. Gymshark rarely appears in charity shops, but it turns up constantly in Facebook Marketplace bundles and on Depop where sellers are clearing to fund new purchases. Pay £2 to £4 per piece. List leggings at £8.99 and sports bras at £6.99. Bundle two matching pieces, such as a legging and sports bra in the same colourway, and list as a set at £13.99 to increase your average order value.
FatFace: the underrated seasonal performer at 60.0% sell rate
**FatFace** is frequently overlooked by womenswear resellers focused on premium brands, but a 60.0% sell rate and £10.79 average sold price tell a different story. Six of ten tracked pieces sold this week. FatFace's summer range, linen trousers, printed jersey dresses, and lightweight cotton shirts, is exactly what Vinted buyers are searching for in June and July. The brand appears regularly at charity shops across the country, particularly in coastal towns and market towns where the brand's outdoor lifestyle positioning resonates with shoppers. Condition is important because FatFace buyers know the brand well and will notice bobbling or fading. Pay £2 to £3 per piece at charity shops. List printed dresses at £10.99 and linen trousers at £9.99. In your title, include the item type and a one-word description of the pattern or colourway. "FatFace linen trousers navy size 12" will outperform "FatFace trousers" every time because buyers use specific searches.
What to expect next week
Next week's edition will go deep on swimwear, which is already at a 40.3% sell rate and climbing. We will look at which brands are commanding the strongest prices, how to photograph swimwear to maximise click-through, and where to source the best pieces before the school holidays begin. If swimwear is not yet part of your rotation, it needs to be.