Resellr Intelligence Womenswear — Edition #2
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Edition #2
This Week's Strategy Briefing
The data is clear this week: summer items are moving fast. Shorts are sitting at a 56.8% sell rate with an average sold price of £8.77 and clearing in under 8 days. Activewear is close behind at 41.7% sell rate and £9.10 average, with swimwear at 40.8% and £9.55. These are not slow burns. Resellers who have summer stock listed right now are seeing quick returns. Meanwhile, the headline brand story is dominated by Lululemon at 66.7% sell rate, £26.13 average sold price, and a stunning 2.0 days to sell. That is the fastest clearance speed in the entire dataset this week. Gymshark is punching hard too, 72.7% sell rate on 8 of 11 items sold, and Adanola is the quiet overachiever at 85.7% sell rate on 6 of 7 items. These numbers matter because they tell you what buyers are already searching for.
Now look ahead. Late June brings the end of the UK school year, Glastonbury weekend on 27 to 29 June, and the real heat of British summer. By mid-July we are firmly into the school holidays, festival season is in full swing, and buyers are still shopping for lightweight pieces, holiday wear, and occasion outfits for weddings and garden parties. That window, roughly the next four to eight weeks, is where your sourcing decisions this week will pay off. Stock sourced on Saturday at a car boot or charity shop trawl can be listed, sold, and delivered before the end of June if you move quickly.
For sourcing, focus on three categories: activewear and gym sets, festival-ready pieces, and smart casual summer dresses for occasions. On activewear, Lululemon is your premium play. Buy at up to £8 from charity shops and expect to sell at £22 to £28, giving you a clean margin after Vinted fees and postage. If you find a Lululemon Align legging or Define jacket in good condition, buy it without hesitation. Adanola and AYBL are the mid-tier gems worth hunting. Both show sell rates above 65% sell rate. Adanola averages £10.00 sold and AYBL averages £14.50 sold. Buy both at under £4 and you are profitable. Gymshark gym sets and crop tops in current colourways sell at nearly 73% sell rate. Cap your buy price at £3 per piece and aim to list complete sets where possible to push average transaction value.
For festival and occasion wear, the Vintage category is showing a 45.5% sell rate and a £26.80 average sold price. That is your highest value category outside of Lululemon. Vintage maxi dresses, 1990s slip dresses, and printed blouses are flying. Car boot sales are your best source here. Budget up to £3 to £5 per piece for anything clearly vintage and in wearable condition. COS is performing well at 36.4% sell rate and £24.75 average sold, with a reasonable 8.1 days to sell. COS pieces appear regularly in charity shops in university towns and affluent suburbs. Pay up to £6 for COS blouses, linen trousers, and midi skirts in neutral tones. Boden is strong at 45.5% sell rate and £19.35 average, particularly floral summer dresses, cotton blouses, and linen shorts. Check charity shops in market towns and rural areas where the core Boden customer lives.
FatFace is a hidden gem this week at 66.7% sell rate and £10.79 average sold. You will find FatFace regularly in Age UK, British Heart Foundation, and Oxfam shops outside major cities. Pay no more than £3.50 and you have a solid margin. Ralph Lauren polo shirts and summer blouses are showing a 71.4% sell rate at £17.69 average, with only 5 of 7 sold this week, meaning supply is thin and demand is real. Charity shops price Ralph Lauren inconsistently, so when you find it under £5, take it. For posting, activewear and shorts bundle well into a single large letter or small parcel via InPost at £2.85 to £3.35, keeping your margin healthy on lower-price items.
The sections below break down the gem brands item by item, flag the brands to avoid entirely, and give you a full sourcing guide for summer womenswear. Read the deep dive before your next sourcing run.
Brand Leaderboard
| Rank | Brand | Sell Rate | Avg Sold | Days |
|---|---|---|---|---|
| 1 | Lululemon | 66.7% | £26.13 | 2.0d |
| 2 | Vintage | 45.5% | £26.8 | 13.0d |
| 3 | COS | 36.4% | £24.75 | 8.1d |
| 4 | Boden | 45.5% | £19.35 | 10.8d |
| 5 | Vintage Dressing | 41.2% | £15.0 | 10.5d |
| 6 | adidas | 50.0% | £12.35 | 16.2d |
| 7 | Gymshark | 72.7% | £7.98 | 9.1d |
| 9 | ROMAN | 57.1% | £7.75 | 6.8d |
| 10 | Zara | 37.9% | £11.58 | 10.1d |
Item Type Breakdown
| Type | Sell Rate | Avg Sold | Days |
|---|---|---|---|
| Shorts | 56.8% | £8.77 | 7.8d |
| Activewear | 41.7% | £9.1 | 14.5d |
| Swimwear | 40.8% | £9.55 | 11.8d |
| Jackets & Coats | 38.1% | £13.46 | 11.5d |
| Jeans & Trousers | 35.6% | £9.13 | 9.8d |
| Tops & Blouses | 34.7% | £7.22 | 9.4d |
| Skirts | 31.5% | £8.24 | 9.1d |
| Dresses | 29.3% | £13.79 | 8.6d |
Price Intelligence
| Bracket | Sell Rate |
|---|---|
| Under £5 | 32.6% |
| £5 – £10 | 35.2% |
| £10 – £20 | 38.2% |
| £20 – £35 | 28.9% |
| £35 – £50 | 32.6% |
| Over £50 | 28.7% |
Hidden Gems
Adanola · Womenswear
85.7% sell rate
Adanola is hitting an 85.7% sell rate this week, the highest in the entire dataset on 6 of 7 items sold. Buyers are specifically seeking the brand's relaxed-fit athletic tops and seamless gym crop tops, which photograph well and attract repeat buyers. Look for pieces in neutral tones like stone, slate, and cream, and avoid faded or pilled fabric as condition matters enormously at this price point.
Target: £2 · Avg sold: £10.0
Gymshark · Womenswear
72.7% sell rate
Gymshark is clearing at 72.7% sell rate with an average sold price of £7.98, and complete two-piece sets consistently outperform individual pieces by pulling in buyers searching for co-ords. The Energy seamless range and Flex leggings in current colourways are the most searched items. Buy individual pieces at under £3 each and list as a set where sizing matches to increase your average order value.
Target: £2 · Avg sold: £7.98
Ralph Lauren · Womenswear
71.4% sell rate
Ralph Lauren is showing a 71.4% sell rate at a strong £17.69 average sold, with only 5 of 7 items sold this week suggesting supply is genuinely tight relative to demand. The classic pique polo in pastel summer colours and the broderie anglaise blouse styles attract buyers shopping for smart casual and holiday wardrobes. Charity shops in affluent commuter towns are your best bet, and anything under £5 in very good condition is worth taking.
Target: £4 · Avg sold: £17.69
AYBL · Womenswear
66.7% sell rate
AYBL is achieving a 66.7% sell rate at £14.50 average sold, which is impressive for a brand that rarely gets priced up by charity shops or car boot sellers who often do not recognise it. The contour seamless leggings and longline sports bras in earthy or terracotta tones are selling fastest. Source at under £4 and you have a clean four-times return on investment after fees.
Target: £3 · Avg sold: £14.5
FatFace · Womenswear
66.7% sell rate
FatFace is delivering a 66.7% sell rate at £10.79 average sold, and the brand's summer-specific pieces are the engine behind that number. Linen mix midi dresses in coastal print colourways and classic Breton stripe tops are the highest-converting listings right now, timed perfectly for buyers planning holidays and summer events. FatFace donates heavily to charity shops in coastal and market towns, so sourcing costs are low and condition is often excellent.
Target: £2 · Avg sold: £10.79
Lululemon · Womenswear
66.7% sell rate
Lululemon is the standout performer this week, with a 66.7% sell rate, £26.13 average sold price, and an extraordinary 2.0 days to sell on 8 of 12 items. The Align legging in any colour and the Define zip-up jacket in solid tones are the most searched items and consistently attract multiple watchers within hours of listing. Pay up to £8 in a charity shop and you are still looking at a margin of £14 or more after fees and postage.
Target: £5 · Avg sold: £26.13
The Avoid List
| # | Brand | Sell Rate | Reason |
|---|---|---|---|
| 1 | PrettyLittleThing | 8.6% | 8.6% sell rate and a £6.31 average means items sit unsold and fees eat what little margin exists. |
| 2 | Bonmarché | 10.0% | Only 10.0% sell rate at £5.70 average, buyers are not searching for it and pricing headroom is almost zero. |
| 3 | Urban Outfitters | 11.8% | 11.8% sell rate despite a £10.60 average price tells you demand is weak and competition from newer listings constantly pushes yours down. |
| 4 | Source Unknown | 16.7% | 16.7% sell rate at £6.85 average with no brand recognition to justify buyer trust or search traffic. |
| 5 | Papaya | 18.8% | 18.8% sell rate at a painful £2.90 average means you will lose money once postage and fees are accounted for. |
| 6 | Nobody's Child | 20.0% | Fast fashion quality issues drive high return enquiries and negative feedback, damaging your seller profile over time. |
| 7 | no brand | 20.0% | Core customer demographic is not active on Vinted UK in meaningful numbers, so stock simply does not move. |
| 8 | Dorothy Perkins | 21.1% | Supply vastly exceeds demand on Vinted UK right now, and cutting price to compete means selling at a loss. |
| 9 | Shein | 21.4% | George at Asda sub-brand with no secondary market recognition, charity shop pricing often exceeds realistic resale value. |
| 10 | Peacocks | 23.1% | No brand tag means buyers skip it in search results and you cannot use brand recognition to justify your asking price. |
The Week in Deltas
Overall sell rate: 34.4% · Avg sold price: £10.61 · Listings tracked: 22
The market is accelerating into summer mode with 550 confirmed sales this week against 768 new listings, a healthy ratio that suggests demand is keeping pace with supply in womenswear. The 34.4% overall sell rate is being pulled upward by summer-specific categories, with shorts at 56.8% sell rate and activewear at 41.7% sell rate outperforming the average by a significant margin. Average sold price of £10.61 remains stable, but premium brand items are skewing higher, with Lululemon at £26.13 average and Vintage at £26.80 average indicating real appetite for quality pieces at the top of the market.
Seasonal Early Warning
Glastonbury runs from 27 to 29 June, UK school summer holidays begin in mid-July, and the peak wedding guest and garden party season lands squarely in the next eight weeks. Buyers are already searching for occasion dresses, festival two-pieces, and holiday cover-ups, but search volumes will accelerate sharply from mid-June onward. Resellers who source printed midi dresses, boho maxi dresses, and lightweight occasion pieces now will be listing into peak demand rather than chasing it.
Listing Optimisation
Shorts listed with a flat-lay showing the waistband label and full length measurement are selling in under 8 days at a 56.8% sell rate.
Shorts are the fastest-moving item type in this week's data at a 56.8% sell rate and 7.8 days to sell, but the listings converting fastest share a consistent pattern. Buyers want to see the brand label clearly, the full length from waistband to hem in the photo, and the exact measurements in the description rather than just a size label, because sizing varies so much across brands. Adding the inseam measurement and waistband stretch in centimetres reduces buyer messages, speeds up the decision, and cuts your chance of a return request. Pair that with natural daylight photography showing the true colour and fabric texture, and your listing stands out against the 768 new womenswear listings posted in a single week.