Resellr Intelligence Womenswear — Edition #13

This Week's Womenswear Briefing

The data from this week is clear: activewear and shorts are dominating early summer. Shorts are converting at a 59.5% sell rate with an average sold price of £8.13 and a blistering 7.6 days to sell. Activewear sits at 46.2% sell rate and £8.58 average. These are not fluky numbers across thin sample sizes either. Lululemon posted a 64.3% sell rate at £24.56 average, selling in just 1.8 days. Adanola hit 87.5% sell rate from 8 listings. AYBL reached 83.3% from 6 listings. The message is simple: performance and activewear from recognisable brands is the fastest-moving category on Vinted UK right now, and resellers who are not already sourcing it are leaving money on the table.

Looking ahead to late June and July, demand is going to accelerate further. School summer holidays begin in mid-July for most of England and Wales, and with them comes a wave of buyers hunting holiday wardrobes, casual summer pieces, and festival-ready outfits. Swimwear is already registering a 37.0% sell rate at £9.35 average and is picking up momentum. Dresses are at 30.5% sell rate and £13.21 average, which sounds modest but represents strong margin potential given how cheaply they source. Resellers who start building inventory in these categories this week will be listing right as demand peaks.

For sourcing this week, the priority list is straightforward. Lululemon leggings, sports bras, and shorts are your highest-value activewear targets. Budget up to £8 at charity shops or car boots and you are looking at a potential £24 return. Adanola and AYBL are harder to find in charity shops but do turn up on Facebook Marketplace bundle listings, often in job lots. Pay no more than £4 per item in a bundle. Gymshark at 69.2% sell rate and £7.76 average is more plentiful and charity shops in university towns and city-centre locations stock it regularly. Pay £2 to £3 per piece and you are in profit on almost every sale.

Boden is a reliable mid-tier earner worth consistent attention, posting a 40.0% sell rate at £18.63 average and selling within 9.6 days. Boden womenswear sources brilliantly from charity shops in suburban and rural areas, particularly in market towns. Dresses, linen trousers, and printed blouses are the sweet spot for summer. Pair that with Mint Velvet at 45.5% sell rate and £14.40 average and you have a solid mid-range bracket for resellers working charity shop circuits. Both brands appear regularly in M&S-adjacent shop locations and in areas with older demographic donor bases. Budget £3 to £5 per Boden item and £2 to £4 for Mint Velvet.

The brands to avoid this week are just as important as the ones to chase. Bonmarché at a 9.1% sell rate is essentially dead stock. Shein Curve at 10.0% and PrettyLittleThing at 11.9% are similarly bad. These items crowd your listings, tie up your postage budget, and rarely shift. Even at 50p at a car boot, the storage and listing time makes them not worth it. George at Asda sits at 16.7% sell rate and £6.42 average, which sounds passable until you factor in postage costs. Stick to the brands with proven data behind them.

The sections below break down the hidden gems in detail, show you which item types to prioritise by the week, and include a full sourcing guide for activewear and summer womenswear. If you only act on one thing from this edition, make it this: get into a charity shop before the weekend and look for Lululemon, Adanola, Gymshark, and Boden summer pieces. The window to source before peak demand is open right now.

Brand Leaderboard

Item Type Breakdown

Price Intelligence

Hidden Gems

The Avoid List

Market Health

The market is accelerating into early summer with 864 new listings this week against 386 confirmed sales, keeping sell-through healthy without oversupply. The overall 35.7% sell rate and £10.59 average sold price reflect a market that rewards brand selectivity heavily, with the gap between top performers like Lululemon at 64.3% sell rate and laggards like Bonmarché at 9.1% widening week on week. Volume at the top end is building, suggesting buyer demand for premium activewear and quality casual womenswear is strengthening ahead of the summer peak.

Seasonal Early Warning

With England and Wales school summer holidays starting around 20 July, buyer behaviour on Vinted shifts noticeably in the three weeks beforehand. Swimwear is already showing a 37.0% sell rate and rising search volume, and occasion dresses for summer weddings and garden parties are attracting consistent buyer activity through June and into July. Resellers who build stock in these categories now will be perfectly positioned as the rush hits.

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The Summer Activewear and Occasion Dress Sourcing Guide: Which Brands to Chase in June and What to Pay

Why June Is the Best Month to Source Summer Stock

June is a strange month for resellers if you are only watching what is selling today. The real opportunity is in what buyers will be searching for in three to six weeks: holiday wardrobes, summer wedding outfits, festival layers, and the kind of lightweight casual pieces that get worn to death between now and September. The data backs this up. Shorts are converting at a 59.5% sell rate with a 7.6-day average time to sell. Activewear is at 46.2%. Swimwear is at 37.0% and climbing. Dresses are at 30.5% sell rate with a £13.21 average sold price, which is the highest average of any item type this week. If you source the right brands in the right item types right now, you will be listing directly into peak demand. The brands and item types in this guide are chosen specifically for their performance data combined with their sourcability from UK charity shops, car boot sales, and Facebook Marketplace. Every buy price recommendation assumes you are sourcing in person in the UK. Every sell price is based on confirmed Vinted sales data from this week's tracked listings.

Lululemon: The Fastest Seller in the Dataset

**Lululemon** posted a 64.3% sell rate this week with an average sold price of £24.56 and a time to sell of just 1.8 days. That last figure is remarkable. No other brand in the dataset comes close. Nine from fourteen tracked listings sold, and the price point is far above most activewear on the platform. This is the brand to prioritise above everything else in your sourcing sessions this month. The items that sell fastest are the Align leggings (full length and 7/8 length), Define jackets, and sports bras from the Energy or Free to Be ranges. Buyers search Lululemon by item name, so include the full product name in your listing title where you know it. The label sewn into Lululemon pieces often includes the style name, which is worth checking before you write your listing. Sourcing price: up to £8 per item from charity shops, up to £12 per item from Facebook Marketplace for clean condition. At a £24.56 average sold price, you are looking at margins of £10 to £15 per item after Vinted fees and postage. Charity shops in cities and university towns are the most reliable source. The brand also appears regularly in car boot sales from gym-goers having a clear-out. Always check condition carefully around the waistband and seat, as pilling in these areas knocks listings down to £14 to £16.

Adanola and AYBL: The Hidden Gems Worth Hunting

**Adanola** hit an 87.5% sell rate this week from 8 listings at £12.57 average. **AYBL** posted 83.3% sell rate from 6 listings at £16.60 average. Both are activewear brands with strong social followings among younger UK women, and both sell fast on Vinted because buyers trust the brand and know what they are getting. Adanola's oversized sweatshirts and ribbed cycling shorts are the standout items. AYBL's seamless leggings and co-ord sports bra sets are the main search terms. Neither brand is commonly stocked by charity shops yet, which means Facebook Marketplace is your primary sourcing route. Search for 'activewear bundle' or 'gym clothes clear out' and filter by your local area. Job lots of 10 to 15 items priced at £15 to £25 total frequently include Adanola and AYBL pieces alongside Gymshark and Nike. At those bundle prices you are paying £1.50 to £2.50 per item for pieces that sell at £12 to £17 individually. For listing, clean backgrounds and natural daylight photos perform well. Include the colourway name if you know it, as Adanola buyers often search by colour. AYBL sells better when you note whether the set is matching, as buyers are specifically searching for co-ords.

Gymshark: Volume and Reliability

**Gymshark** is the workhorse of this data set. At a 69.2% sell rate from 13 listings and £7.76 average sold price, it is not the highest earner per item, but it is consistent and sourceable in volume. University town charity shops are your best bet, particularly in cities like Leeds, Manchester, Sheffield, Nottingham, and Bristol where the brand has a strong following. The Flex leggings and Adapt seamless sports bras are the items that move fastest. The Vital seamless range also sells well, particularly in muted or pastel colourways. Avoid heavily branded or logo-heavy older styles, which tend to sit for longer. Pay £2 to £3 per item in charity shops and no more than £3 to £4 on Facebook Marketplace. At a £7.76 average sold price, the margin is tighter than Lululemon, but if you are sourcing four or five pieces in a single shop visit it adds up quickly.

Boden: The Mid-Range Summer Earner

**Boden** is a consistent performer with a 40.0% sell rate and £18.63 average sold price, selling in 9.6 days. For a mid-range high street brand, that average price is excellent and reflects Boden's loyal customer base on Vinted. Buyers know the brand produces quality cotton and linen pieces, and they are willing to pay for it secondhand. For summer sourcing, focus on Boden linen-blend dresses, printed cotton midi dresses, linen wide-leg trousers, and classic striped cotton blouses. These are the items that photograph well and attract the most buyer interest in June and July. The floral and botanical print dresses from Boden's past few summer collections sell particularly reliably, with buyers recognising the prints from their own wardrobes or from wishlists. Boden sources brilliantly in market towns and suburban charity shops, particularly in southern England and the Midlands. The demographic that donates Boden is reliable: families with disposable income who buy new each season. Pay £3 to £5 per item and you are looking at £13 to £16 net margin on a typical sale. Condition is almost always excellent, as Boden buyers tend to treat their clothes well.

Mint Velvet: Smart Mid-Range

**Mint Velvet** posted a 45.5% sell rate at £14.40 average with 8.6 days to sell. It sits in a sweet spot between high street and premium, which means charity shop donors are common and Vinted buyers are willing to pay a fair price. The brand's summer pieces, particularly printed satin blouses, relaxed midi dresses, and lightweight knit co-ords, are what to look for now. Sourcing tip: Mint Velvet appears most often in charity shops near retail parks and in suburban areas with high homeowner demographics. It tends to sit alongside other reliable brands like Phase Eight, Joules, and White Stuff in the same shops. A focused circuit of three or four shops in the right postcode can yield four to six Mint Velvet pieces in a single morning. Pay no more than £3 to £4 per item.

Postage Check: What Item Types Cost to Send
Shorts and activewear tops under 500g send with Royal Mail Small Parcel or an InPost locker drop at £2.75 to £3.20. Midi and maxi dresses typically hit the medium parcel bracket at £3.50 to £4.00 via InPost or Yodel. Always weigh dresses with the packaging before pricing your listings. Factoring postage accurately into your sell price is the difference between a £9 margin and a £5 margin on the same Boden dress. Vinted's built-in postage calculator is accurate if you enter the correct weight, so use it before publishing, not after.

AX Paris and Nobody's Child: Occasion Dresses in Peak Season

**AX Paris** is achieving a 66.7% sell rate at £12.38 average and the timing for occasion dresses could not be better. June and July are peak summer wedding and garden party season in the UK, and buyers are actively searching for affordable occasion wear. AX Paris satin cowl-neck midi dresses and bandeau two-piece sets are the items to look for. They photograph beautifully on a hanger against a white wall and sell fastest when you include the colour name and occasion type in the title. **Nobody's Child** is posting a 36.4% sell rate at £17.00 average. The sell rate is lower than AX Paris but the price point is higher, making it worth including in your sourcing if you find clean pieces. The brand's floral print midi dresses and smock dresses are the most-searched items. Nobody's Child appears in charity shops in cities and university towns, donated by younger women clearing seasonal wardrobes. Pay £3 to £5 per piece.

Next Week

Next week we are looking closely at the jeans and trousers data, which is sitting at a 38.1% sell rate and £10.23 average. There is a specific brand and fit combination that is dramatically outperforming the category average, and it is one you can source at car boot sales for under £2 almost every weekend. Plus, the swimwear data is developing in an interesting direction that mid-summer resellers will want to see early.