Resellr Intelligence Menswear — Edition #6

This Week's Menswear Briefing

The data from this week is clear and encouraging. Across 575 listings tracked, 176 confirmed sales landed a 30.6% overall sell rate at £12.27 average sold price. That is a solid baseline, but the real story is in the category breakdown. Swimwear is leading at 57.1% sell rate, shorts are at 47.1%, and activewear sits at 50.0%. These are not coincidences. British summer is here, the school half-term rush is behind us, and buyers are actively kitting out for warm weather. The market is telling you exactly what it wants.

At brand level, Ralph Lauren continues to dominate with a 37.5% sell rate and £18.58 average sold price, shifting 6 of 16 listings in just 0.4 days. That speed-to-sale figure is the one to pay attention to. When a garment sells in under half a day, demand is outpacing supply. adidas is posting 41.9% sell rate at £9.08 average sold, making it the highest sell rate among the volume brands. Under Armour is quietly impressive at 40.0% sell rate and 0.3 days to sell. These three brands are your anchors for the weeks ahead.

Looking at what peaks between now and late July, the answer is warm-weather menswear in performance and casualwear cuts. Glastonbury takes place in late June, followed by a string of festivals, outdoor events, and summer holidays. Buyers are looking for shorts, polo shirts, lightweight tops, and swimwear right now. Source for this window immediately. Charity shops in commuter towns and market towns are currently full of transitional knitwear and jeans that nobody wants in June, which means they are also pushing out older summer stock that staff have been holding back. Ask at the till whether they have unsorted bags or upcoming colour-of-the-week sales.

Here is where to put your sourcing budget this week. For Ralph Lauren and Polo Ralph Lauren, the hidden gem data shows an extraordinary 87.5% sell rate on just 8 listings, averaging £17.28 sold. Pay up to £4 at charity shops and up to £8 at car boots for polo shirts, Oxford shirts, and lightweight chinos in good condition. These sell before you have finished writing the listing. For Gymshark, the 80.0% sell rate on 5 listings at £10.75 average sold tells you there is unmet demand. Source Gymshark shorts and training tops at charity shops for £1 to £3. For Umbro, 66.7% sell rate at £21.00 average sold is genuinely strong. Retro football shorts and training tops in original colourways are what buyers want. Car boot sales and Facebook Marketplace bundle clearances are your best route. Pay no more than £3 per item.

For item types, lean into shorts and swimwear for the next six weeks. Shorts are hitting 47.1% sell rate at £9.08 average sold. Swimwear is at 57.1% sell rate and £10.88 average sold. Board shorts, swim shorts, and branded trunks from Nike, adidas, and Ralph Lauren are the specifics to target. On the activewear side, the 50.0% sell rate at £5.67 average sold looks modest on price, but volume makes up for it. Bundle three activewear pieces and list as a set to push average order value above £12. Nike activewear is your safest bet here given its 34.2% sell rate across 38 listings, the strongest volume evidence in the dataset.

Pricing discipline matters this week more than most. The bottom five table shows where resellers are leaving money behind. The North Face items are sitting at £31.90 average listing price but only converting at 30.0%. Buyers are not paying full price for transitional outerwear in June. If you are holding North Face gilets or fleeces, reprice to £14 to £16 now and clear them before August when demand picks back up. The sections below cover the hidden gems in detail, what to avoid, and a full sourcing guide for summer menswear. Work through them in order.

Brand Leaderboard

Item Type Breakdown

Price Intelligence

Hidden Gems

The Avoid List

Market Health

The menswear market is showing a clear seasonal shift, with warm-weather categories pulling ahead sharply. Swimwear at 57.1% sell rate and activewear at 50.0% are both well above the 30.6% overall average, signalling that buyers are in active summer purchasing mode. Outerwear categories including jackets and coats at 22.0% sell rate and knitwear at 18.5% are dragging the overall average down, confirming that resellers holding transitional stock from spring should clear it quickly or hold until September rather than compete on price now.

Seasonal Early Warning

Glastonbury begins 25 June and the UK festival calendar runs through to late August, creating sustained demand for casual shorts, lightweight tops, and packable outerwear. Simultaneously, the school summer holiday window from late July pushes family holiday purchases, including swimwear and resort-style clothing for men. Stock sourced this week will land perfectly across both peaks.

---

The Summer Menswear Sourcing Blueprint: Six Brands to Prioritise Before July

Why the next six weeks are your most important sourcing window of the year

The Vinted UK menswear data for this week is unusually decisive. Warm-weather categories are not just performing well, they are outperforming the overall market by a significant margin. Swimwear at 57.1% sell rate, activewear at 50.0%, and shorts at 47.1% are all sitting comfortably above the 30.6% overall average. The buyers are here and the money is moving. What the data also shows is that supply has not caught up yet, which is the gap you should fill over the next two to three weekends of sourcing. This guide covers six specific brands, what to buy within each, what to pay, and how to list for maximum speed. Every figure comes directly from this week's tracked data. Work through this systematically and your summer inventory will be in strong shape before July.

Ralph Lauren and Polo Ralph Lauren: the undisputed anchor brand

Ralph Lauren tops the brand table at 37.5% sell rate, £18.58 average sold price, and 0.4 days to sell across 16 listings. That price and speed combination is the best in the dataset. More striking is the hidden gem sub-brand data: Polo Ralph Lauren is posting an 87.5% sell rate from 8 listings at £17.28 average sold. When seven out of eight items sell, and they sell fast, you buy everything you find in acceptable condition. What to buy: short-sleeve piqué polo shirts in solid colours, Oxford button-down shirts, lightweight chino trousers, and logo swim shorts. Avoid anything with significant fading at the collar or cracked chest embroidery, as buyers spending £15 to £20 are quality-sensitive. What to pay: up to £5 at charity shops, up to £9 at car boot sales for polo shirts and shirts in excellent condition. Chinos in good condition justify up to £7 at charity shops given the £18 average sale price. Listing tactics: always use the full sub-brand name Polo Ralph Lauren where accurate. Include the colour in the title using standard descriptors like navy, white, and bottle green rather than brand colour names. Add a close-up photo of the chest logo. List at £16 to £22 depending on condition and watch sell speed before adjusting.

adidas: volume, reliability, and the Originals premium

adidas is the highest sell rate among volume brands at 41.9% across 31 listings, giving this data genuine statistical weight. The £9.08 average sold price looks modest but the sell speed of 0.7 days means capital turns over quickly. The key insight is that the Originals trefoil line consistently outperforms the Performance sub-brand on Vinted because the buyer base skews toward streetwear and casual styling. What to buy: three-stripe shorts in black, navy, and grey, Originals tracktop jackets with the trefoil logo, and Originals crew-neck sweatshirts. Performance running tops sell at a lower price point and should only be sourced at £1 or under. What to pay: up to £3 at charity shops for shorts and tees, up to £5 for tracktop jackets. At car boots, be more selective because pricing is less predictable. Listing tactics: photograph tracktops laid flat and open so the full lining is visible. Buyers often want to see the retro interior. Title format that works well: "adidas Originals trefoil tracktop jacket [colour] [size] vintage". The word vintage is accurate for anything pre-2015 and improves search visibility.

Nike: selective sourcing is everything

Nike appears in both the top brands table and the bottom five analysis this week, which tells you something important. The 34.2% sell rate across 38 listings is solid, but the £16.96 average listing price versus £12.73 average sold price shows a gap between seller ambition and buyer willingness. Generic Nike tees and basic joggers are massively oversupplied on the platform right now. What to buy specifically: Nike Tech Fleece shorts and jackets, ACG line items, vintage 1990s nylon running jackets, and branded swimwear or board shorts. These command the £12 to £20 range reliably. Avoid plain white or grey Nike tees entirely; the market is saturated and margins have collapsed. What to pay: up to £4 for Tech Fleece pieces at charity shops, up to £6 for ACG or vintage nylon pieces. Standard tees and joggers should only be purchased at 50p to £1 and only if you are building a bundle. Listing tactics: call out the specific sub-line in the title. "Nike Tech Fleece" or "Nike ACG" searches are more buyer-intent than generic "Nike" searches. Include the specific fabric composition for Tech Fleece items as buyers know what they are looking for.

Margin check: what does a good summer sourcing day look like?
If you spend £25 across a two-hour charity shop run and pick up two Polo Ralph Lauren polo shirts at £4 each, three adidas pieces at £2 each, and two Nike items at £3 each, your total outlay is £19. Sell the polo shirts at £17 each, the adidas pieces at £9 each, and the Nike items at £12 each. Gross return is £85. After Vinted buyer protection fees of roughly 8% and InPost postage at £2.85 per parcel, you are looking at approximately £62 to £65 net. That is a 230% to 240% return on a single sourcing session. This is why brand selectivity matters more than volume.

Under Armour: the overlooked performer

Under Armour is posting a 40.0% sell rate at £10.75 average sold and 0.3 days to sell, which puts it among the fastest-moving brands in the dataset. It is overlooked by resellers who focus on Nike and adidas, which means charity shop rails often hold Under Armour pieces that have been passed over. What to buy: HeatGear compression shorts and tops, training shorts in darker colourways, and any branded zip-through hoodies. The compression and training lines sell better than the lifestyle pieces. Avoid heavily branded wordmark items from five or more years ago as the styling looks dated. What to pay: up to £3 at charity shops. Under Armour rarely appears at car boots so charity shops are your primary source. Given the 0.3-day sell speed, do not be too cautious on price at the till. Listing tactics: mention the fabric technology in the description. HeatGear, ColdGear, and StormGear are search terms that buyers use directly. List training shorts at £8 to £12 and compression tops at £6 to £9.

Umbro: the highest-ceiling hidden gem this week

Umbro is the standout discovery in this week's data. A 66.7% sell rate and £21.00 average sold price from 6 listings is exceptional for a brand that costs pennies at car boots and older men's clothing bundles. The demand is almost entirely driven by nostalgia and football culture, not functional sportswear use. What to buy: retro training shorts with the double-diamond logo, drill tops and tracktops from the 1990s and early 2000s, and any England or club football training kit from that era. Condition matters less than authenticity here. Fading and minor wear are accepted and sometimes preferred by buyers in this market. What to pay: up to £3 per item at car boots, up to £5 for complete tracksuits or matching sets. Facebook Marketplace bundle clearances from older men downsizing are a prime source. Search locally for "sports gear bundle" and "old football kit". Listing tactics: use the decade in the title where you can estimate it. "Umbro 1990s double-diamond training shorts navy XL retro" is a much stronger title than a generic one. Photograph the diamond logo clearly. List at £16 to £24 depending on how complete and clean the item is.

Gymshark: undersupplied and fast-moving

Four sales from five listings at 80.0% sell rate and £10.75 average sold confirms that Gymshark menswear on Vinted UK is significantly undersupplied. The brand does not yet have the charity shop penetration of Nike or adidas, which creates an opportunity for resellers who know what to look for. What to buy: training shorts, fitted gym tops, and zip-through hoodies in monochrome colourways. The Crest and Legacy lines are the most recognisable and sought-after. Size M and L dominate demand. Avoid heavily bobbled or washed-out pieces. What to pay: you will not find much at charity shops yet, but when you do, pay up to £4. Facebook Marketplace is actually a stronger source here. Search for "Gymshark bundle" and you will find resellers who have given up or gym-goers clearing out old gear at £1 to £2 per item. InPost collections make this easy without doorstep meetings. Listing tactics: list individual items rather than bundles to maximise per-item margin. Use sizing measurements in the description as Gymshark sizing runs smaller than high street. List at £9 to £13 and you should clear within the day based on the current sell speed data.

Coming up next week

Next week we go deep on pricing strategy for summer menswear, specifically how to use Vinted's offer system to clear slower-moving items without devaluing your active listings. We will also look at whether bundling activewear pieces increases or decreases your effective hourly return based on the latest data. Make sure you are sourcing this weekend.