Resellr Intelligence Menswear — Edition #13

This Week's Menswear Briefing

The data from this week is telling a clear story. Across 575 listings tracked, 234 confirmed sales went through at an average of £12.80, giving an overall sell rate of 40.7%. That is a solid baseline, but the real signal is in the item-type breakdown. Swimwear is leading the pack at a 71.4% sell rate and averaging £9.70 per sale, with shorts not far behind at 63.2% sell rate and £9.64 average. These are not just summer categories performing well, they are summer categories at peak velocity right now. If you are not already stocking both, you are leaving confirmed sales on the table.

On the brand side, **Under Armour** is the standout performer this week. A 60.0% sell rate, £14.17 average sold price, and items shifting in under a day. That 0.9-day average time to sell is a reliable signal of genuine demand rather than lucky individual sales. **Ralph Lauren** is close behind with a 43.8% sell rate and £17.64 average, selling in just 0.6 days. When an item sells in under a day, the buyer was already looking. That is intent-driven demand, and it is exactly what you want to be sourcing into.

Looking ahead to late June and into July, the picture gets even more compelling for warm-weather menswear. Glastonbury runs 24 to 28 June, followed by a run of summer festivals through July. Resellers who are sourcing lightweight shirts, shorts, and activewear now will be listing into peak demand windows. Add in the school summer holidays beginning in mid-July and you have a sustained period of casual and outdoor menswear demand. The category timing is ideal. Source now, list within the next two weeks, and you will be selling through the hottest part of the summer window.

For specific sourcing targets, focus on **Nike** shorts and running tops at charity shops. Nike is delivering a 47.4% sell rate and £14.56 average, and its volume of 38 listings makes this a reliable data point rather than a small sample fluke. Buy price discipline matters here: cap Nike at £3 to £4 at a charity shop to maintain a clean margin above the £14 average sell point. **Adidas** is performing well at 45.2% sell rate and £10.21 average, but the lower average sold price means you need to be sharper on buy prices, ideally under £2 to £3 for standard pieces. Track bottoms and shorts specifically, as activewear overall is hitting a 50.0% sell rate. **The North Face** items are selling at 40.0% sell rate with a £10.25 average, but watch the bottom-five listing where unsold stock is averaging £31.90. There is a pricing gap between what sellers are asking and what buyers will pay. Source North Face lightly and price to the sold data, not aspirationally.

The hidden gem brands deserve particular attention this week. **Polo Ralph Lauren** is extraordinary at 87.5% sell rate, 7 from 8 sold, averaging £17.28. At those numbers, any Polo Ralph Lauren piece in good condition from a car boot or charity shop for under £5 is a strong buy. **Gymshark** at 80.0% sell rate and £10.75 average is another one to flag. Gymshark turns up at car boots increasingly often as buyers cycle through fitness gear, and at those sell rates, any clean piece under £3 is worth picking up. **Umbro** is the surprise of the week: 66.7% sell rate and a £21.00 average. Retro football kits and Umbro training gear are clearly having a moment. Keep an eye out at car boots in particular as football season ends and people clear out their old kit.

Sourcing runs this week should focus on Saturday and Sunday car boots for sports and activewear, and mid-week charity shop drops for Ralph Lauren and branded polo shirts. Facebook Marketplace bundle buys on mixed menswear lots can work well for Nike and Adidas, but negotiate hard and avoid lots where jeans dominate, as Jeans and Trousers are sitting at just a 26.8% sell rate. The sections below break down the hidden gem brands in full detail, give you the sourcing specifics on what to avoid, and include a deep dive into the summer menswear opportunity with exact item-level guidance.

Brand Leaderboard

Item Type Breakdown

Price Intelligence

Hidden Gems

The Avoid List

Market Health

The overall sell rate of 40.7% across 575 listings is holding steady and broadly healthy, with swimwear and shorts emerging as the clear volume leaders at 71.4% and 63.2% sell rates respectively. The standout shift this week is the compression of sell times at the top end, with Ralph Lauren averaging just 0.6 days and Under Armour at 0.9 days, both signals of buyers actively searching rather than browsing. Knitwear continues to soften at a 20.4% sell rate, consistent with seasonal expectations, and resellers still holding winter stock should clear it at reduced prices rather than waiting.

Seasonal Early Warning

With Glastonbury at the end of June and a full run of summer festivals and school holidays through July, demand for casual and outdoor menswear is about to accelerate sharply. Swimwear is already at a 71.4% sell rate and shorts at 63.2%, but both categories typically see their strongest absolute volume in the three weeks surrounding peak summer events. Resellers who build stock now across swim shorts, linen shirts, and branded activewear will be listing directly into the highest-demand window of the year for these item types.

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The Summer Menswear Sourcing Blueprint: What to Buy Now for the Festival and Holiday Peak

Why the next six weeks matter more than any other period in menswear

The data this week is pointing in one direction. Swimwear at 71.4% sell rate. Shorts at 63.2%. Activewear at 50.0%. These are not marginal upward movements, they are category-level demand signals telling you that buyers are actively building their summer wardrobes right now. The window between early June and late July is consistently the strongest selling period for casual and outdoor menswear on Vinted UK, and resellers who source aggressively in the next two to three weeks will be listing directly into that demand. This guide walks through the seven brands worth prioritising, with exact buy prices, sell price targets, and sourcing tactics for each.

Under Armour: the fastest mover in the data

**Under Armour** is the standout brand this week. A 60.0% sell rate, £14.17 average sold price, and an average time to sell of just 0.9 days. That sub-day sell time is the most important number here. It tells you that buyers are searching for Under Armour menswear specifically and buying quickly when they find a well-priced listing. This is intent-driven demand. The best items to source are HeatGear compression tops, running shorts, and training T-shirts. Black and grey colourways in medium and large are the fastest movers. Avoid heavily worn pieces with pilling or faded logos as condition is a genuine factor with sports buyers. Buy price discipline: cap at £3 to £4 at charity shops, £5 maximum at a car boot. At a £14.17 average sell price, you are looking at £9 to £10 margin before Vinted's 5% fee and postage. Use InPost for these as the lower label cost protects your margin on lower-weight items like shorts and T-shirts.

Polo Ralph Lauren: the hidden gem with a near-perfect sell rate

**Polo Ralph Lauren** is the headline hidden gem this week. An 87.5% sell rate from 7 out of 8 sold at an average of £17.28. That sell rate is extraordinary for any brand at meaningful volume. The demand is concentrated in a specific item: the classic-fit short-sleeve polo shirt with the embroidered logo, in solid colours. Navy, white, and racing green are consistent performers throughout summer. Sourcing Polo Ralph Lauren is genuinely possible at charity shops, particularly in more affluent areas. Expect to pay £4 to £6 for a clean piece. At a £17.28 average sold price, the margin is strong enough to make this a priority source even at the higher end of that buy range. One key listing tip: always include a close-up photograph of the embroidered polo player logo. Buyers want proof of authenticity before purchasing, and a clear logo shot reduces the chance of a message exchange delaying the sale.

Nike and Adidas: volume workhorses for summer activewear

**Nike** is delivering a 47.4% sell rate at £14.56 average across 38 listings, which is the most statistically reliable data point in this week's set. The volume of 38 listings means this is a genuine trend rather than a small-sample result. Shorts and running tops are the core summer items to prioritise. Dri-FIT technology is a specific search term buyers use, so include it in your title where relevant. **Adidas** is slightly behind at a 45.2% sell rate and £10.21 average, but the higher volume of 31 listings confirms consistent demand. The lower average sold price means you need to be sharper on buy prices. Cap Adidas at £2 to £3 at charity shops for standard T-shirts and shorts to maintain a workable margin after fees. Three-stripe track shorts and Tiro training bottoms are the most reliable sellers in summer. For both brands, Facebook Marketplace bundle buys from resellers clearing out mixed sports lots can be a good source. Look for lots that are heavy on tops and shorts rather than tracksuits, as heavyweight items cost more to post and sit at a lower sell rate in summer.

Sourcing shortcut: end-of-season kit clearouts
The end of the football season in May and June triggers a reliable wave of kit clearouts. Car boots near sports centres and school sports days start producing Umbro, Nike, and Adidas training gear from May onwards. This is one of the best low-cost sourcing moments for branded activewear all year. Go early, focus on adult sizes medium and large, and check waistbands and armpits for wear before buying. A clean Umbro training top at £1 that sells for £21.00 is the kind of find that makes a sourcing run worthwhile on its own.

Umbro: the surprise performer worth taking seriously

**Umbro** is generating a lot of interest this week and the numbers back it up. A 66.7% sell rate from 4 out of 6 sold, with an average sold price of £21.00. That average is higher than Nike and Under Armour and reflects genuine appetite for retro football aesthetics in menswear right now. The items driving this are retro diamond-pattern training tops, England-affiliated pieces, and club kit from the nineties and early two thousands. These are not replica shirts in the traditional sense; buyers are looking for authentic vintage training wear as casual fashion pieces. Sizes small through to XL all sell but medium is the sweet spot. Sourcing: charity shops near football clubs or in areas with strong football culture, car boots post-season, and end-of-season school PE kit sales. Buy price target is £1 to £3. At a £21.00 average, the margin on a good Umbro find is exceptional.

Gymshark: the car boot opportunity most resellers miss

**Gymshark** is clearing at an 80.0% sell rate from 4 out of 5 sold at £10.75 average. The brand has a strong and loyal buyer base on Vinted, and the sell rate reflects that. The challenge has traditionally been sourcing Gymshark below retail, but that is changing as the brand matures and more pieces enter the second-hand cycle. Car boots near gyms, leisure centres, and university campuses are producing Gymshark with increasing frequency. Buyers who subscribed to Gymshark launches in 2020 and 2021 are now cycling through older pieces. Training shorts and fitted T-shirts in tonal colourways (navy, khaki, grey marl) are the most consistent sellers. Avoid heavily faded or stretched pieces as Gymshark buyers are condition-conscious. Buy price target: under £3 at a car boot. At £10.75 average, you are looking at a reasonable margin even after postage. List these quickly as the sell time is fast and fresh listings perform best.

Listing strategy for summer menswear: speed and titles win

With item types like swimwear and shorts averaging 0.6 to 1.0 days to sell, listing speed matters. Batch your sourcing runs on Saturday and list on Sunday evening or Monday morning to catch the peak midweek browsing window. Write titles that include brand, item type, colour, and size in the first 40 characters. Vinted truncates long titles in search results, so put the most searchable information first. For swimwear and shorts, clean natural light photography showing the full item and a waistband close-up for sizing and branding detail converts better than indoor flash shots. Keep backgrounds simple. A white wall or clean floor works perfectly. Pricing for activewear and shorts should sit just below round numbers. £13.50 outperforms £14.00 in search filters. For Ralph Lauren and Polo Ralph Lauren, price slightly above the category average as buyers are willing to pay for brand confidence, particularly when the logo shot is clear and professional.

What to avoid this week

Knitwear is at a 20.4% sell rate. Jeans and trousers are at 26.8%. Jackets and coats are at 31.7%. None of these are summer categories and buyer demand reflects that. If you are holding winter stock, price it down now and clear it rather than waiting for October. Funds tied up in unsold knitwear are funds you cannot put into swimwear and shorts that are converting at three times the rate. M&S menswear continues to perform below average at a 30.0% sell rate and £6.83 average sold. After Vinted fees and postage costs, the margin on M&S pieces is too thin to justify the effort unless you are sourcing them at near-zero cost. Next week, we are going deep into the Father's Day opportunity and what the data says about premium gifting items in menswear. There are two specific brand categories outperforming expectations in the gift-buying window and the buy prices are still very accessible. Stay tuned.